7 Strategies for Outsmarting Success Envy

photo: Murat Suyur

NOT TODAY, SUCCESS ENVY.

Side-eyeing the competition killing your confidence? We’re sharing our top 7 strategies to win it back.

We made it through the first quarter! As the days get longer, we should be strategizing our business goals for rest of the year and basking in the glow of our productivity...not getting sidetracked by what our industry friends are doing. You know, the "friend" in the networking group who always seems to be sunning themselves on a fancy fam trip or (not so) subtly bragging about their "best of" list placement.

A few moments of innocent Insta-scrolling can knock you off your confidence game, leaving you feeling listless and insecure. Falling into the comparison trap is common, but it doesn't have to rain all over your parade. 

We're sharing seven methods to quickly recover from success-envy to keep your eyes on your prize.

7 STRATEGIES TO
OUTSMART SUCCESS ENVY

1. RECOGNIZE

Our fabulousness tends to slip our minds when it feels like everyone is slaying around us. Stop! Recognize. You are the sh*t and are getting 💩 done on the daily. Whether landing a feature, receiving praise from a former client, or simply sending credit card statements to your bookkeeper, all wins are worthy of your mental highlight reel.

2. RECITE

When your mind starts racing with resentment, reciting a short mantra can help you to slow your roll. Try this Zen move: put your hand out in front of you (we'll wait), take deep breaths, and slowly tap each fingertip to your thumb while repeating a four-word phrase. "Eyes on MY prize" is our go-to, but you pick a mantra that brings the calm and feeds your confidence. "Rising to the top," "Imma badass mother-jumper,"…you get the idea.

3. RECLAIM

When you feel your invisible crown start to slide, channel your inner Madonna and strike a (power) pose. Stand with your feet shoulder-width apart, hands on your hips, and chest pointing up - think Blonde Ambition meets Wonder Woman. When you're feeling defeated, positioning your body to make you feel strong enables you to reclaim your confidence. (Cape optional)

4. RELEASE

In a haze of pandemic-induced desperation for connection, you may have gotten caught up in following every profile under the sun. If you’re constantly inundated with Insta-perfect career highlights, it’s time to go hard on the unfollow button. Those poser posts are unrealistic and a waste of your time. Don’t spend your precious energy on people or businesses who aren’t serving you anymore.  

5. REFILL

The everyday stress of life and running a business can leave us feeling depleted. A little R & R (see what we did there?) is just what the doctor ordered to fill our creative buckets. Check out a new art installation, watch a movie you’ve been dying to see, take a nature walk—whatever gives your mind a little peace. You’ll be back to feeling full of yourself again in no time!

6. REENGAGE

Feeling like you’re on a lonely island? We’ve been there. Thankfully, there are loads of other industry peeps feeling the same way. Dip your toe back in the networking pool by sending a message to a fellow entrepreneur whose work you admire. Want to kick it old school? Dust off your Spanx and find yourself a local small business association to meet face-to-face with your peers.

7. REINVEST

If you’re struggling to remember why you love your craft or started a business, take a sec to look inward. Doing an internal inventory of your professional goals can reignite your spark or shine a light on a new career path. You may discover it’s time to work with an industry guru on some brand strategy or go all in on a rebrand. Reinvesting in YOU is time and money well spent. 

The next time you feel like your confidence is at a stalemate, take some time to reflect on all the things that make you the badass that you are. Before you know it, success envy will go the way of the Walkman—a thing of the past.

Editor's Edge has been known to slay a green-eyed monster or two (and slay in general) by creating envy-inducing brands for clients that reflect their best selves. Checkmate!

Ready to level up your business game?
Your move!

PS - Looking to focus more on self-care? Check out the Soul Care Community or Bold Arrival meditations and find your own tranquility tribe.

You're Moving Fast, But Are You Moving Forward?

photo: unknown

You're Moving Fast, But Are You Moving Forward?

Looming deadlines. Uninspiring projects. It’s hard to stay upright against autumn’s blustery winds. And even easier to lose sight of the big picture while your spinning in circles during this busy season. This month, Editor’s Edge challenges you to ask all the right questions to get your business moving in the right direction. Fret not, we’ll provide the guidance to elevate your brand and stand against the odds. Your flyaways will be tamed in no time!

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GALAS

&

GATHERINGS

photos: @bangabooth & @illuminateby.theomilo

"Between easing down to the Wizard of Oz-themed Knot Gala or raising a glass on a rooftop for the New York City E3 gathering, my evening attire (and Spanx!) had a workout this fall. Laughing with old friends and (finally) meeting new ones in person made it all worth it!🍸”

- Kristi Drago-Price

---

"I chose to work with Kristi from Editor’s Edge for our new website because of her knowledge and length within the industry. I needed somebody with an edgy vibe who really understood my place in the market and could help me stand out to reflect my differences.

We had done a deep dive together to define my ideal clients, unique selling points, and brand strategy. Because of that work, they were able to create visual and verbal messaging for a specific target audience for the site.

Kristi has the ability to blend editorial, fine art, color – and my spice! She knew how best to show my personality through my work, making me both relatable and professional. Kristi’s background as an editor was such an asset – she not only understands website and flow, but also writes captivating copy and picks beautiful imagery that best represents me and my brand."

- Charla Storey

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You know that part of a horror movie when you hear the slow chill-inducing creeeeak of an opening door? No one is quite sure what's coming next….

photo: Paul Slade

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photo: unkown

TEA WITH JAINE

Does the term “networking” scare the bejeezus out of you? I get it!

My advice?

Take a deep breath, pop in your earbuds, and listen to the October 19th episode of the ‘Tea with Jaine’ podcast, where we break down my “7 Tips for Genuine Networking”.

Do I spill some tea? You’ll have to listen to find out for yourself… 😏

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READY TO KICK START YOUR FOCUS?

Our killer time blocking schedule and roster of batch tasking ideas will keep you on track.

Your focus cup will be 
overflowing in no time!

☕️

7 Tips for Genuine Networking

photo: Inge Morath

7 TIPS FOR GENUINE NETWORKING

Put on a brave face, it’s time to bloom.

Flowers are blooming, the sun is shining, and the skies have gone from grey to blue. It's the perfect time to close the laptop, go outdoors and show your colors with a little networking.

*SCCRRRAAATCH* Did you say networking? 🙈

Yes. Yes, we did. It’s easy to view networking as awkwardly standing in the middle of a big stage, drink in one hand, cocktail plate in the other, as uncomfortable as the Spanx you’re wearing. While we can’t speak for the Spanx, we sure can help you loosen up, let it all hang out, and meet new faces with the following tips.

7 Tips for Genuine Networking

1. Like, Comment, Share

Social networking is still networking, and building online rapports with insightful industry professionals (whom you genuinely find interesting) makes it easier to break the ice in person. Comment, share, join groups, and have meaningful, positive discussions (don’t just “like” everything you see, you wouldn’t go to a cocktail party and silently thumbs-up everyone, would you?)

2. A (Unique) Gift Goes a Long Way

Everyone loves a ‘lil somthin’ extra, but there’s a difference between a standout gift and office clutter. Skip the overplayed champagne and macarons for a unique gift that gives a little character association. For example, if you’re from New Orleans, send king cakes at Mardi Gras, or if you’re from Brazil, send a Caipirinha cocktail mixer (yes, we legit concepted these noteworthy instagram-able gifts with our coaching clients 👀).

3. Rehearse, Rehearse, Rehearse

Before jumping right into a networking solo on Broadway, first start with a little community theater to converse and rehearse at your different comfort levels. Attend local cocktail hour mixers, move on to one-day workshops, and once you’ve taken enough steps to build up your confidence, larger-scale multi-day getaways. The goal is to gradually build up your confidence to conquer any event.

4. Knock Gently

If you’ve ever experienced someone aggressively vying for your attention (ahem, small children) then you know how annoying it can get. There’s a difference between being a nuisance, and dropping subtle reminders that you’re there and interested in connecting. Knock gently on their door versus pounding it down- you’re more likely to be let in and met with a smile.

5. Add Value to Their Time

“Let’s do lunch” is a bit cliché, and it’s not always easy to work lunch into a busy schedule. Try making a one-on-one a little sweeter by asking them to join in on something that’s of common interest. If you’re both into exercise, opt for a spin class, or if you’re art lovers, head to a new gallery show. Not only will enriching their time outside of “doing lunch” make you stand out, but they’ll be more willing to pencil you in.

6. Different Strokes for Different Folks

You and your brand both have a distinct voice and style, and this is also true for networking. If you’re a Type- A foodie, organize an industry dinner party at a local hotspot. If you’re a Type-B traveler, go on an impromptu trip and meet up with conference connections you made. If you're an introvert, have a coworking date at Starbucks with your friendor (friend/vendor.) Bottom line, find the type of networking style that best works for you.

7. You Do You

It can be easy to water yourself down trying to rub elbows with the "in-crowd" but don’t trade your authenticity for approval. Remember to be genuine and other like-minded, interesting people will naturally flock. Who knows? The "in-crowd" may just end up being you.

Whether you’re a networking newbie or a full-fledged butterfly, warm weather is a perfect time to expand your horizons, and connect with new people. Don’t even look at it as “networking,” but simply connecting with other professional bad*sses.

Ready to loosen up? Editor’s Edge assists in connecting you with your target clients by blossoming your brand. Let’s get to bloomin’ in a complimentary consult (and unlike the Spanx, we won’t hold anything back.)

Let’s have a virtual,
spandex free, coffee date
and connect!

You're Moving Fast, But Are You Moving Forward?

photo: Peter Lindbergh

You're Moving Fast, But Are You Moving Forward?

Looming deadlines. Uninspiring projects. It’s hard to stay upright against autumn’s blustery winds. And even easier to lose sight of the big picture while your spinning in circles during this busy season. This month, Editor’s Edge challenges you to ask all the right questions to get your business moving in the right direction. Fret not, we’ll provide the guidance to elevate your brand and stand against the odds. Your flyaways will be tamed in no time!

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THE PERFECT IMPERFECT

"I remember my longtime friend of almost 20 yrs., John Dolan, telling me an idea he had for a book while on-set back during my Condé Nast days. It brought me great joy and pride to celebrate the release of his long-awaited The Perfect Imperfect.”

- Kristi Drago-Price

Grab your copy here.

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“The new website perfectly captures the #bethchapmanstyling experience: providing expert knowledge, high-touch service, and meticulous attention to ensure a couple’s day – and a bride’s gown! – are smooth and flawless.”

Beth Chapman, why Editor’s Edge for your new website?

“When it was time to focus on taking my brand to the next level, collaborating with Kristi and her Editor’s Edge team was a GIVEN. Kristi guided me through the process of honing my brand message, sharpening my vision, and bringing it all to life! The opportunity to truly focus on describing my work and sharing what we do was a gift.”

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You know that part of a horror movie when you hear the slow chill-inducing creeeeak of an opening door? No one is quite sure what's coming next….

photo: Paul Slade

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WIPA Seattle

Kristi’s inner teen spirit is trying to keep its cool as she prepares to head out to the birthplace of grunge! Join Editor’s Edge founder and WIPA Seattle for a night of networking and knowledge at the new Lotte Hotel on November 16, 2021. She’ll be presenting "The Blueprint to Stand-Out Brand," an informative session on core values, unique selling points, target market, messaging, and style. Oh, and there may or may not be some flannel, and Doc Martens packed in her suitcase!

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READY TO KICK START YOUR FOCUS?

Our killer time blocking schedule and roster of batch tasking ideas will keep you on track.

Your focus cup will be 
overflowing in no time!

☕️

How to Refocus and Rise to the Year Ahead

photo: Shutterstock

LET’S REFOCUS AND RISE TO THE OCCASION

Feeling a little foggy? We’re sharing 5 insightful questions to get you revived and refocused on your priorities for 2021.

Are you still not where we want to be with (and within) your business? We feel you; nonetheless, let’s give ourselves a much-deserved high-five for keeping our businesses afloat during what felt like the loooongest year ever.

What did we learn from 2020? A LOT! Let’s use it to raise the tough questions and consider the types of changes (major or minor) you want - and your business needs- to "dust its shoulders off and get ready to take on 2021."

Yes, change is hard – but hindsight is 20/20! Grab a pen and a pillow (to scream into) because things are about to get REAL.

5 QUESTIONS TO
RAISE, REVIEW & REFOCUS
TO CONFIDENTLY TACKLE
THE YEAR AHEAD

1.

RAISE: Let’s jump right in: are you still doing what you want to be doing in your career?

REVIEW: The work you do is no joke, but….does it still make you smile? We get it. It’s easy to become overwhelmed and lose track of "your why," but recalling your motivation can become your morning mantra on those days you just want to hide under the covers. Now is the perfect time to ponder what energizes you and redefine the foundation of your business. SPOILER: we’re talking core values of your brand here.

REFOCUS: 2021 will continue to present new challenges and decisions: take a soulful selfie - and remind yourself why you got into your craft in the first place. Gaining clarity and next-level strategic insight will encourage you to recapture your initial momentum and advance you toward making better business decisions for YOU – want to sharpen your focus with Editor’s Edge? Hit us up for a complimentary consult!

2.

RAISE: We don’t necessarily condone playing favorites, but tell us: who was your 😍 client last year?

REVIEW: They get you, they trust you, and you even enjoyed some laughs (and virtual cocktails) together along the way. Now, you might be wondering: “How'd I get so lucky? Why did they choose me, and how do I bring in more of them?”

REFOCUS: The key to booking more unicorn clients in 2021 is having a clear understanding of who they are, why they hired you, and the intricacies of attracting them. Sound confusing? We got you: take a Deep Dive with Editor's Edge digging into capturing the essence of your superstar clients, critiquing your current messaging, and providing the clarity needed to market directly to your target audience. Your 2021 client roster will make your heart grow three sizes larger!

3.

RAISE: Which leads us to our next question: for every fave, there’s always a flop. Which client was on your 💩 list last year?

REVIEW: Every rose has its thorn, so for every sweetheart client you have, every now and then, you’ll probably get a prick– and you might have even known that before you begrudgingly agreed to work together. It’s time to cut 'em loose and replace them with someone who's going to work with you, not against you!

REFOCUS: In the upcoming year, commit to avoiding gigs that are a waste of your time. Fine-tune your focus, and cultivate the client relationships that bring out the best in you and your work. Have a hard time setting boundaries? Editor's Edge will (lovingly) slap you into listening to your gut and empower you to stop catering to those draining the life out of your brand.

4.

RAISE: Posting paralysis can be pretty daunting: were your social channels a bit underexposed this past year?

REVIEW: You're currently staring at a blank caption hypnotized by a blinking cursor, and the thought of talking on IG stories scares the Dickens out of you. 😱 With everything else going on in 2020, it's understandable your social channels were just another source of anxiety.

REFOCUS: Let's break you free from posting paralysis with session-by-session informational Brand Coaching to lay out a content strategy that’s realistic for you. No more creative blocks holding you back!

5.

RAISE: Time for a hair flip: what was the most thoughtful compliment you received (from a client, partner, or colleague) in 2020?

REVIEW: Receiving praise is lovely for your ego, but how do you translate it into a message for your brand? Bask in those star ratings and focus on what was specifically written in those thank you emails.

REFOCUS: Make notes and build on those accolades for a stellar year filled with more glowing reviews. Practice gratitude for the many things you DO have, and ask yourself: what’s next? Need some help uncovering your kick-ass self? Ask us – we are great at helping you express yourself!

Are these 5 questions inspiring you to review, refocus, and rise up to all that’s yet to come? Editor’s Edge discovers, targets, and translates what makes your business bright, sharpening your brand’s message and elevating its position above the crowd, leading the charge as you strut towards your great, big, beautiful tomorrow!

Seeking clarity and focus in 2021?
Schedule your complimentary consult with Editor’s Edge.

PS - Editor’s Edge is hunkering down for a cozy winter, our busiest time of year. Wanna join the cool kids? Let’s connect; you don’t want to be frozen out!

5 Ways to Stay Sharp & Say Goodbye to Dull Days

photo: Pierre Balmain Collection

5 WAYS TO SHARPEN UP & SAY GOODBYE TO DULL DAYS

Looking to polish your brand in your own style? We’re sharing 5 ways to sharpen up based on your specific strengths. 

There’s a crispness in the air, and we’re drawing back the dusty curtains to bring in new opportunities. Let’s channel what energizes us and put the oomph back into our businesses! 

Although our summer calendars may have been a bit derailed (understatement of the century). We’re entering into fall with a few more savvy skills that showcase personal style and strength. 

Understanding how you cope is a powerful tool for understanding how you succeed. Discover how to embrace your pastimes from the duller days and sharpen your business for the future.

GIVE ME FIVE!“NOTE IT, EMBRACE IT, SHARPEN IT”

5 STYLIZED TIPS FOR PERSONAL & PROFESSIONAL SUCCESS

1. THE BAKER

NOTE IT: Your apron became your favorite accessory, and you thrived from the precision a recipe demands. You chose quality ingredients and followed the steps carefully. 

EMBRACE IT: A bonafide baker, like yourself, has an appreciation for consistency and a well-balanced composition in other areas of life. You enjoy the promise of putting top-notch work in to get a reliable result.

SHARPEN IT: When it comes to your business, keep your apron on and assess each ingredient that comprises your brand message. From social media captions to the closing salutation in your email signature, ask yourself if these messages meld together to create something decadent or disingenuous. 

2. THE PUZZLER

NOTE IT: Starry Night, a mountainscape, a basket of kittens … you name it! You managed to find solace in piecing together puzzles and tracing your fingers along the finished product — stepping back to revel in the scene as if you painted it yourself. 

EMBRACE IT: As a profound dissectologist (Google it) tackling 500-1,000 pieces, you get giddy when it comes to visual problem-solving. Making thoughtful visual choices comes naturally to you from a bird's eye view. 

SHARPEN IT: Look for visual gaps or misfits on your brand platforms. Ask yourself if your brand style is appealing to the ideal client. Not loving your clients? You may be marketing to the wrong ones because you’ve lost sight of the big picture. 

3. THE GARDNER

NOTE IT: You felt like a green goddess as you planted seeds and repotted overgrown herbs. Your handiwork brought new buds overnight with tender love and care. 

EMBRACE IT: Outside of the garden, you strive to cultivate a supportive and positive community. Just like your company, you aim to make grassroots change and breathe new life to tired ways. Continue to extend a hand as we unearth more needs among our neighbors, colleagues, and network. 

SHARPEN IT: Develop current relationships from your industry Rolodex with more meaningful connections — tending to them often and thoughtfully.  Help bolster a positive and helpful community by applauding the success of others. Use their inspiration as the seeds for conversation and sustainable change in your industry.

4. THE FITNESS GURU

NOTE IT: You liked to rise and shine to a Peloton class, and you wouldn’t rest till your RPMs took you to the ends of the earth and back. Exercise wasn’t a chore. It’s what you leapt out of bed for day in and day out. 

EMBRACE IT: You’re a sweaty Betty that chooses to keep moving despite all obstacles. Idle time isn’t an option for you, so you spin your wheels and enjoy the trimmer benefits along the way. 

SHARPEN IT: Less is more, so shed traditional business processes that are no longer serving you. Evaluate inquiry responses, workflows, questionnaires, and calendar scheduling to look for opportunities to streamline internally. As you walk yourself through the client’s journey, can you spot ways to simplify from their perspective?

5. THE RE-DECORATOR

NOTE IT: Alright, re-decorating diva, you rearranged every nook and cranny in your space. Your kitchen became your kid’s classroom, and you traded table settings for times tables. You miraculously found a way to reinvent your interior design to create a catch-all space for virtual school. A+ work! 

EMBRACE IT: Innovating fresh changes with the resources at hand comes second nature. You often find yourself redesigning services to coordinate with the needs of your clients in a fluctuating marketplace.

SHARPEN IT: Don’t lose yourself, or your business, in the redesign. Make space to pivot with new offerings and ideas without becoming unrecognizable as a brand. Take this time as an opportunity to revisit your core values and unique selling points. Revamp your business with an authentic twist.

From kitchens to gardens, fitness to feng shui, you’ve embraced the simple things in life to cope with unpredictable change!

Now, it's time to go below the surface to capture your specific purpose, beyond the obvious critique of your content, to deliver the clarity that empowers your brand’s growth. (AKA: Editor's Edge doesn’t just tell you what’s not working, we guide you on how to fix it.)

Together, let’s pinpoint your passions, translate them to your business, and build a brand and marketing strategy that’s uniquely you. 

Editor's Edge whisks your business into shape and helps you emerge from the dull days with polish and panache. 

Don’t let another dull day get you down. 

Let’s sharpen together with a Complimentary Consult.

PS - Hey, you! Yeah, you — the one half-sitting at your scattered desk while notification bells never stop ringing on your phone. We see you, hopping from virtual gym class to emailing clients to posting an Insta story before you could even finish your cup of coffee. It's time to starve your distractions and feed your focus. How? DOWNLOAD our killer time blocking schedule and roster of batch tasking ideas to keep you on track. You'll be filled to the gills with focus in no time!

5 Tech Tips for Staying in "Touch"

photo: Erwin Olaf

TECH TIPS FOR STAYING IN “TOUCH”

Team members here, there, and everywhere? Keep communication afloat with these 5 must-have apps.  

Braving the storm from home means stepping up our WFH life to maintain clear communication with team members, and of course, clients.

Fortunately, Editor's Edge has operated as a virtual office from the beginning. So we’d like to pass along our playbook of preferred apps and hacks we've discovered along the way to stay connected from afar.

Teamwork makes the dream work, so let’s do a virtual (social distancing) hands-in and keep things running smoothly (especially when the world around us feels bumpy).

THE TOP 5 

“WHAT, HOW, HACKS”

FOR VIRTUAL COLLABORATION

1. SLACK

WHAT: Slack is essentially the virtual version of walking into the office. It’s the central hub of quick messaging, water-cooler talk, and anything else related to team and/or client communication. You can DM your team members in one-on-one chats or open up the discussion in dedicated group channels for certain projects, clients, etc.

HOW: We use the green light next to a member's name, as the indicator they have strolled in, are at their "desk" (on time), and ready to get to work.  

HACK: Cut out the "did you see this?" by implementing the "thumbs-up rule." Have team members simply react with a “thumbs up” emoji to confirm the message was received. Take it a step further and drop an unexpected .gif or emoji to applaud a job well done or provide a little entertainment (which we could all use right now). 

2. VOXER

WHAT: Think of Voxer as leaning back in your chair to clarify a message to an office mate. It's a virtual walkie-talkie app that lets you record and send voice messages back and forth to other users in a voice message thread. 

HOW: We use Voxer for those confusing “Who’s on First?” moments when text messages in Slack are getting lost in translation. (Don’t know, “Who's on First?" Google it for some old school comedy and then give your Grandma a call for a chuckle.)

HACK: Changes are happening at a rapid pace right now. Post client call, use Voxer to quickly bring your assistant up to speed and easily communicate thought processes to a vendor partner before moving onto the next fire to put out. 

3. LOOM

WHAT: Loom lets you record yourself, your computer screen, or both to capture short videos. It’s ideal for communication that requires specific visual details but doesn’t require the “what’s your availability?” back-and-forth.

HOW: We use Loom to provide creative direction, revision notes to contractors, or to send messages to clients who are reviewing creative content projects.  

HACK: When responsibilities get overwhelming, it's time to delegate. Use Loom to record short how-to videos and save your sanity.

4. ZOOM

WHAT: Zoom is a virtual conference room, so naturally it’s having its 15-minutes of fame right now (the memes, fails, and creative ideas have us rolling). Download the Zoom desktop app to video chat with team members (Brady Bunch intro style), or share your screen with multiple people for easy presenting. 

HOW: We double-down on the screen share feature to minimize the “let’s see what it would look like” revision requests when collaborating on creative projects. 

HACK: Turn off your video or mic during meetings to cancel out any background distractions from your new "co-workers." Oh, and please remember doing business is no time to "do your business" (no one wants to end up like that poor woman and her trending Zoom bathroom fail 🤦🏻‍♀‍). 

5. DROPBOX

WHAT: Similar to Google Drive, Dropbox is a virtual file-sharing app that lets you drag, drop, store, edit, and collaborate on files in the cloud in real-time. 

HOW: We’ve developed a hierarchy of simply-named parent folders in Dropbox that mimic hardcopy office storage. For example, the "2020 Office" is the locked filing cabinet, "Working Drafts" is the portfolio binder of collaborative projects, and "Archive" is (you guessed it) cold storage. 

HACK: Who remembers the “Black Book” from The Devil Wears Prada? Cut out hefty email attachments by creating a tidy, client-facing “Black Book” style Dropbox folder to share content with each of your clients. (Not because they’re as rigid as Miranda, but because you’re as on-top-of-it as Andy.)

Solid communication with team members and clients is a must-have for virtual collaboration, but it doesn’t have to be all business.

Share stories, swap ideas, or slip in a ridiculous meme to check-in, offer support, and encourage each other to keep on keepin’ on – cause we could all use it right now.

The real power in

communication (virtual or IRL)

is that it keeps our community connected.

PS – Communication is important, but so is your sanity. If you missed the last Letter From the Editor, it’s packed with additional tips to weather the storm.

3-Step Roadmap to Elevate Your Business

photo: unknown

BABY, YOU CAN DRIVE MY CAR!

In need of GPS directions to elevate your business? We’ve got the 3-step roadmap to sharpen your brand to speed past the competition.

Ever feel like your brand is just another Honda Civic stuck in bumper-to-bumper traffic when you know there is a Bentley on the inside? You want your business to stand out, but you’re driving in circles on where to start?

Throw on your turn signal and swing into our shop, because finding your business’s inner Bentley is easier than you think. 

All you need is a trusted (and sassy!) expert to lift up the hood and provide the clarity you need to elevate your business. Whether that’s transforming into a recognizable brand, attracting your next level of (lucrative) clientele, or fine-tuning to keep your spot on top, we’re here to guide you over the edge and float your business to new levels...in only 3 steps!

Roll up your sleeves and get ready for a little grease under your manicure, because we’re drifting right in!

A 3-STEP ROADMAP TO ELEVATING YOUR BUSINESS

1. CAPTURE

WHAT: The check engine light of your business is on, and it’s time to capture what’s leaking once and for all.

WHY: If one thing is out of whack, i.e. your business is plateauing, you’re over your clients, or you’re sick of being undercut by up-and-comers, then it won’t be long before more things bust out as well. It’s essential to look back on your business so you can discover how to go forward. 

HOW: Evaluate the current state of your business by backing up and jacking up, darling. Look at your brand's messaging, identify who you're targeting, and assess your inquiry process, your social strategy and other key areas of outward communications. Go below the surface, right down to the inner workings, to analyze probable missteps and use your diagnosis to prioritize areas in need of a second opinion. 

2. CRITIQUE

WHAT: It’s time to get honest with yourself and hand the keys over for some constructive feedback. 

WHY: A candid evaluation from a knowledgeable source brings beyond-the-obvious items to your attention. This outsider perspective can pinpoint missing bolts, gaskets, (and whatever else makes a car go boom) that you might not see. 

HOW: Seek educated feedback or an in-depth analysis from a legit expert. Not your best friend's sister's boyfriend's brother's girlfriend who passed out at 31 Flavors last night, or the fresh-face with 10,000 fake followers. If you want to transform your brand into a Bentley, go to the person with the most mileage.

3. CLARITY

WHAT: You’ve captured key observations and you’ve received empowering critique. Now comes the clarity to put the keys in the ignition and drive. 

WHY: All “a-ha” moments lead to this. You’ve been on the edge of something big for quite some time. Now, you have the clarity to systemically lay out the route that’ll take your business to the destination you’ve so badly wanted to get to. 

HOW: Unless your business is like Kit from Nightrider, it won’t fix itself. Plus, you probably don’t have the tools (or the time!) to fix it on your own. Go to an established expert specializing in established businesses. Their expertise and experience will miraculously lift your business off the ground toward new heights. 

Editor's Edge is the grease lightning you need.

We go below the surface to capture your specific purpose and beyond the obvious critique of your content to deliver the clarity that empowers your brand's growth. (AKA: we don't just tell you what's not working, we guide you on how to fix it.)

Together, let’s discover, target, and translate what makes your business unique, and develop a (visual and verbal) brand and marketing strategy that’s genuine to you.

You’ll be speeding toward your destination in no time!

FEELING LOST? LET’S RE-ROUTE

WITH A COMPLIMENTARY CONSULT.

PS - Don’t miss the exit, subscribe to the upcoming Letter From the Editor where Editor’s Edge Creative Director opens up about the first time she ever-received constructive criticism and how it cleared the windshield to see the road ahead.

5 Q’s to A before 2020

photo: Inge Morath

A BUSINESS CAROL

The spirits of the past, present, and future of your business are upon us!

Let’s be real –– a whole year of grinding in our businesses tends to leave us, well...feeling scrooged by December.

Instead of letting the hardships, bad decisions, or fear of the past year (rhyme not intended) make us crotchety, let’s hit pause on the end-of-year client work and fly off with the ghosts of our business’ past, present, and future. Strap in as they present five key questions to give you some much-needed reflection about the ups and downs of 2019.

Remember: Your “oh well” moments could turn into “a-ha!” moments, so take notes to put into play for 2020...The clock is striking. They’re here!

ASK YOURSELF THESE

5 INSIGHTFUL QUESTIONS TO REFLECT

ON THE PAST, PRESENT, AND FUTURE

OF YOUR BUSINESS.

1.

PAST: Thinking back (to where you probably don’t want to go...) what wrong decision from this year still haunts you?

PRESENT: If you haven’t laughed it off by now, you definitely should. No one expects you to be perfect (except for you because you’re a type-A entrepreneur), but the important thing is learning from your not-so-perfect past decisions.

FUTURE: 2020 will present a lot of brand-new decisions. You’ll be all the wiser thanks to 2019, but it can be tough to predict “what wicked things this way comes” or to see opportunities when they present themselves. If you want next-level strategic insight that will shuffle you toward achieving better business decisions, take a further peak into the future with Editor’s Edge in a complimentary consult.

2.

PAST: Scrooge was an A-hole (in the beginning), but THIS one client of yours is an even bigger one. What name comes to mind?

PRESENT: Flash forward to the present where you’re kicking yourself for reluctantly agreeing to work together. You’re thinking how you can dump this diva, or you might want to ghost them altogether!

FUTURE: In the upcoming year, commit to dodging work with these crotchety characters. Remember: your vibe attracts your tribe, so if you keep drawing bah-humbug cheapskates, then let’s get your feet wet in a Toe Dip consult and discover the disconnect.

3.

PAST: Scrooge loved Belle (before he effed up and let her get away.) When it comes to your clients, who’s your Belle?

PRESENT: They get you, they trust you, and you even enjoyed some laughs (and cocktails) along the way. So presently, you might be wondering, “how can I lock down more of those types of clients?”

FUTURE: The key to booking more killer clients in 2020 is having a precise understanding of who they are, why they hired you, and the intricacies of attracting them. Sound confusing? Take a Deep Dive with Editor's Edge. We’ll dig into identifying your unicorn clients, critique your current messaging, and provide the clarity needed to market directly to your target. Your roster of clients in 2020 will make your heart grow three sizes larger!

4.

PAST: Posting paralysis can be pretty haunting. This past year, were your social channels a bit dead from neglect?

PRESENT: You're currently staring at a blank caption hypnotized by a blinking cursor, and the thought of talking on IG stories scares the Dickens out of you. 😱

FUTURE: Just like Scrooge, your social channels are headed to the graveyard. Let's break you free from posting paralysis with session-by-session informational Brand Coaching to lay out a social media strategy that’s realistic for you. No more heavy chains holding you back!

5.

PAST: This isn’t the Victorian era, where it was easy to corner your market. Did it seem like a group of fresh-faced competitors came out of the woodworks this year...with an unnerving resemblance to your signature style and services?

PRESENT: Right now, you’re doing well business-wise but are frustrated AF. You did all the hard work and put in the time, but now you can't help but feel knocked off. Scrooge them!

FUTURE: Your frustration will only get worse in the upcoming year as more and more noise starts to crowd your industry. However, you can elevate above copy-cat competition by springing out of bed and evolving your business into a well-sharpened brand. A little brand development goes a long way, so rewrite your future with a complimentary consult!

Congrats! You survived a look at the past, present, and potential future of your business using the highs and lows of 2019.

Before you go joyfully yelling at children or overpaying for a fat Christmas goose, write down your sparking epiphanies to take ahold of 2020 a smarter and more strategic business owner.

Ready to turn your future into the present? Editor’s Edge is your Jacob Marley. We show up (announced, unchained, and undead) to show you where your brand’s strengths and weaknesses lie and work with you to turn them into next-level opportunities.

It’s not Christmas (Hanukah, Kwanza or fill in the blank) morning,  

but it’ll feel like it in a complimentary

30 minute consult with Editor’s Edge!

PS – Slots are filling up faster than Scrooge running toward a dollar. If you’re looking to make big moves in 2020, now’s the time to get on the schedule!

7 Signs it’s Time to Take Your Business to New Heights

photo: Inge Morath

ARE YOU READY TO TAKE YOUR BUSINESS TO NEW HEIGHTS?

The answer is YES, you certainly ARE!

Let's face it; our businesses are a never-ending give-and-take. Too often they just take, take, take our time and our energy, leaving us stuck in decision-making purgatory.

You’ve been wishing, wanting, and waiting for signs to answer that classic butterfly-inducing question: Is it time to level up my business?

Darling, here it is –– and the answer is HELL YEAH!

Why? Because now is the moment to give yourself the business you truly earned and deserve. Still not convinced?

Well, call us the "Ace to your Base" because we're about to open up your eyes and show you the signs.

7 SIGNS

IT’S TIME TO TAKE 

YOUR BUSINESS TO NEW HEIGHTS

1. YOU’VE BEEN HUSTLING FOR 6-10 YEARS (OR MORE)

You’ve been to hell and back, made adjustments, established processes, and have a general workflow in place. Despite all that, you feel like you could be doing better, and there’s room for sharpening. You’re right, you could, and there is!

2. YOUR BUSINESS IS PLATEAUING

The beginning of the ride was up and down, and then there was a steep incline in business (which rocked!). Nowadays, it’s okay, but it’s feeling a little like the same shirt, different day. If you're feeling stuck on the carousel, then yup, you’re ready to hop off the horse and start climbing toward higher peaks.

3. YOU L-O-V-E YOUR CLIENTS

You’ve grown so close to your clients you’d invite them to Thanksgiving Dinner! They obviously appreciate your work and keep asking you to do more of it, so why not make it a win-win situation? (Yes, this means expanding your service and product offerings.)

4. YOU’RE O-V-E-R YOUR CLIENTS

This one’s a biggie: you’ve become overwhelmed by needy clients and underwhelmed by boring *ss leads. If this feels familiar, then yes, my dear, you're ready to learn how to start attracting (and converting) your next level clients.

5. YOU'RE READY TO MAKE BANK

Charge. What. You’re. Worth. It’s time. You’ve put in the hours to master your craft, find your niche, but still, aren’t $eeing the return. Uhm, that's because your brand isn't communicating the perceived worth of your business to potential clients. Hell-to-the-yeah, it's time to hone your message and earn that money, honey!

6. YOU ARE SICK OF BEING UNDERCUT BY THE UP & COMERS

It’s total bull 💩. You’re wiser, better, and not going anywhere. You’ve got killer systems, established clout, and you’re in it to win it. That’s right, you’re ready to take a stand and differentiate your business from copycats! The next step is showcasing your experience with a brand refresh to keep you in the spotlight.

7. YOU'RE READY TO WORK “ON” YOUR BUSINESS NOT JUST “IN” YOUR BUSINESS

You’re the boss/the brains/the creative and you’re finally at a place where you can really embrace that. Your team is fab, your methods flow (mostly), and you’re longing to take a step back and look at the bigger picture. Oh yeah, that’s definitely an iconic sign! It’s clearly time to do some top-level dreaming, scheming, and decision–making that’ll get you there.

In case you missed the big, neon sign, YES! You ARE ready to take your business to new heights.

We know, first-hand, how exciting and nerve-wracking change can be. Editor's Edge is here to guide you along the way to the top. We discover, target, and translate what makes your business unique to sharpen and elevate your brand's (visual and verbal) content.

Together, we systemically lay the groundwork that floats your business onward and upward. Don’t worry, there’s nothing to fear...just tons of support as you reach new business heights!

DON’T HESITATE, LET’S ELEVATE.  

Take the first step in reaching new levels by

scheduling your complimentary consult.

PS – Wanna elevate your weekly productivity? DOWNLOADING our time blocking schedule and roster of batch tasking ideas to keep you on track. It’ll keep you focused on the climb toward Friday Happy Hour!

Top 5 Focus Friendly Hacks

photo: Kristian Schuller

STARVE YOUR DISTRACTIONS AND FEED YOUR FOCUS

Ready to take charge of the fall semester before the bell rings?

It's almost the 4th quarter, which means we’re all feeling a bit overwhelmed and time-crunched to get it all done before the bell rings on 2019. Feeling like you need to cram but can’t seem to get your jam together We get it! But don’t worry, as part of the Editor’s Edge squad, we’re slipping you out notes with all the insider tricks to master your workflow and slay your end of the year business goals.

Get ready for that final A; you’re going straight to the head of the class!

TOP 5 FOCUS FRIENDLY HACKS 
 

1. ACUITY SCHEDULING

If you’re trying to meet up with clients (and friends), let Acuity Scheduling do the hard work. Set your schedule and let others coordinate a time that works best for them - no more back & forth planning e-mails clogging your in-box. Want to see Acuity in action? Get yourself on the Editor’s Edge “Let’s Connect” calendar for a complimentary 30-minute consult!

2. SANEBOX

Stop getting distracted by the latest J.Crew sale and get your assigned reading in order! Sanebox trains and sorts your emails into custom folders so you can easily find what’s worth your time…like the recent Letter from the Editor!

3. TRELLO

For the to-do list enthusiast, Trello will make sure you and your team are on the same page. Outline & assign tasks (with deadlines) and keep tabs on who’s doing what – you’ll feel SO satisfied as you check off every little box.

4. PHOTO MECHANIC

Are random folders of random images wallpapering your desktop? From viewing to categorizing, Photo Mechanic is a game-changer for all creative business owners to get your visuals in order. Just think how much time you’ll save gathering your images to submit to Editor’s Edge for curation!

5. PLANOLY

Trying to get your social life in check this year? Here’s one of our little secrets for managing your Instagram with ease. Planoly lets you layout and schedules your posts in advance, so you never have to worry about having the right image at the right time. Whether you're feeling uninspired or have posting insecurity, reach out, we always have Editor's Edge advice that will make you shine online! 

Time may not feel like it’s on your side, but we are! 

So don't feel like you have to do it all alone. Thankfully, unlike high school, Editors Edge is a judgment-free zone with a book of gold stars to hand out to all of our creative friends. Pass us a note, and we'll get you to the head of the class with compelling imagery, a clear brand voice and most importantly attracting new clients for 2020.

Office Hours are Now Open!

PS -  Hey, you! Yeah, you - the one half-sitting at your scattered desk while notification bells never stop ringing on your phone. We see you, hopping from gym class to emailing clients to posting a poll on Insta-stories all within the same 45-minute period.  It's time to starve your distractions and feed your focus.  How? DOWNLOAD our killer time blocking schedule and roster of batch tasking ideas to keep you on track. You'll be filled to the gills with focus in no time! 

7 Tips to Slay Networking

photo: Inge Morath

7 TIPS TO SLAY NETWORKING.

Put on a brave face, it’s time to bloom.

Looks like we May-de it! Flowers are blooming, cherry trees blossoming, and everything is becoming its colorful self. It's the perfect time to close the laptop, go outdoors and show your colors with a little networking. 

*SCCRRRAAATCH* Did you say networking? 🙈 

Yes. Yes, we did. It’s easy to view networking as awkwardly standing in the middle of a big stage, drink in one hand, cocktail plate in the other, as uncomfortable as the Spanx you’re wearing. While we can’t speak for the Spanx, we sure can help you loosen up, let it all hang out, and meet new faces with the following tips.

7 Tips to 

Slay Networking

1. Like, Comment, Share

Social networking is still networking, and building online rapports with insightful industry professionals (whom you genuinely find interesting) makes it easier to break the ice in person. Comment, share, join groups, and have meaningful, positive discussions (don’t just “like” everything you see, you wouldn’t go to a cocktail party and silently thumbs-up everyone, would you?) 

2. A (Unique) Gift Goes a Long Way 

Everyone loves a ‘lil somthin’ extra, but there’s a difference between a standout gift and office clutter. Skip the overplayed champagne and macaroons for a unique gift that gives a little character association. For example, if you’re from New Orleans, send king cakes at Mardi Gras, or if you’re from Brazil, send a Caipirinha cocktail mixer (yes, we legit concepted these noteworthy instagram-able gifts with our coaching clients 👀)

3. Rehearse, Rehearse, Rehearse 

Before jumping right into a networking solo on Broadway, first start with a little community theater to converse and rehearse at your different comfort levels. Attend local cocktail hour mixers, move on to one-day workshops, and once you’ve taken enough steps to build up your confidence, larger-scale multi-day getaways. The goal is to gradually build up your confidence to slay at any event. 

4. Knock Gently 

If you’ve ever experienced someone aggressively vying for your attention (ahem, small children) then you know how annoying it can get. There’s a difference between being a nuisance, and dropping subtle reminders that you’re there and interested in connecting. Knock gently on their door versus pounding it down- you’re more likely to be let in and met with a smile. 

5. Add Value to Their Time

“Let’s do lunch” is a bit cliché, and it’s not always easy to work lunch into a busy schedule. Try making a one-on-one a little sweeter by asking them to join in on something that’s of common interest. If you’re both into exercise, opt for a spin class, or if you’re art lovers, head to a new gallery show. Not only will enriching their time outside of “doing lunch” make you stand out, but they’ll be more willing to pencil you in.     

6. Different Strokes for Different Folks 

You and your brand both have a distinct voice and style, and this is also true for networking. If you’re a Type- A foodie, organize an industry dinner party at a local hotspot. If you’re a Type-B traveler, go on an impromptu trip and meet up with conference connections you made. If you're an introvert, have a coworking date at Starbucks with your friendor (friend/vendor.) Bottom line, find the type of networking style that best works for you. 

7. You Do You 

It can be easy to water yourself down trying to rub elbows with the "in-crowd" but don’t trade your authenticity for approval. Remember to be genuine and other like-minded, interesting people will naturally flock. Who knows? The "in-crowd" may just end up being you.

Whether you’re a networking virgin or a full-fledged butterfly, spring is a perfect time to expand your horizons, and connect with new people. Don’t even look at it as “networking,” but simply connecting with other professional bad*sses. 

Ready to loosen up? Editor’s Edge assists in connecting you with ideal clients by blossoming your brand. Let’s get to bloomin’ in a complimentary consult (and unlike the Spanx, we won’t hold anything back.) 

Let's Have a Virtual,  

Spandex Free, Coffee Date 

In a Complimentary Consult.

PS – Red Rope V.I.P. members are the first to know where you can find Editor’s Edge. Sign up for the exclusive list for a Spanx-optional cocktail with us. Want to bring a friend? Pass along these tips to your fave networking buddy.

Dump It Out.

photo: Lorenzo Agius

DUMP IT OUT.

Give it thanks, then give it up.

We slaughtered the lamb in March. Now spring is finally here, lighting a fire to get our 💩 cleaned up. Using Marie Kondo’s Netflix-famed KonMari method, let's examine the clutter in all areas of your brand to see what makes the cut, what doesn’t, and how to bring clarity to the chaos. 

If it’s not sparking joy, give it thanks, and give it the boot.

KonMari Your Brand Closet

1. ENVISION

When we say “envision,” we don’t mean pasting a picture of Kit Harrington on a vision board (which isn’t getting you any closer to that Game of Bones anyway.) We mean visualizing what your ideal brand looks, feels, and sounds like based on what sparks joy for you. Is your vision a little cloudy? Editor’s Edge will shine it right up for ya in a Toe Dip 75-minute long consult call.

2. COMMIT

Let’s be real, if you want to get something done, you have to set aside time to commit to it (unlike that New Year’s Resolution.) Have specific days each month where you put the blinders on, avoid client calls, and work on your brand. If that involves leaving your dreary desk for a comfy coffee shop or a quiet bar with a cocktail, so be it. #TreatYoSelf

3. SPARK

Whether it’s giddy enthusiasm, or simply not wanting to throw up in your mouth, having something “spark joy” means that it’s worth holding on to because deep down, it feels right. Play "which one of these things is not like the other" with your brand's images, written content, services, low engagement posts and decide whether it sparks (your version of) joy.

4. THANKS

You have to look back to look forward, so even if some of your brand’s content makes you cringe or LOL, take a quick minute to give it gratitude for helping you evolve to where you are now. Then, eliminate it while remembering that less is more! Although something is purged, it doesn't need to be immediately replaced. You’ll replenish your brand closet over time with content that more aligns with your new vision.

5. ORDER

Marie Kondo suggests tidying up in order of clothes, books, papers, miscellaneous, and sentimental to avoid being overwhelmed.  To mirror her method, go through your branded content in the following order:

IMAGES:  Just like clothes, images create the visual style of your brand, and yes, just like those MC Hammer pants, certain trends might not be so hot anymore. From your website to your social feeds, make a list of the different areas with imagery and compare them to your ideal brand style. Not quite sure what’s serving the fierce look you’re going for? Editor’s Edge can curate your images to your vision, or do a no-nonsense “capture, critique, and clarity consult” of your work in a Deep Dive. 

COPY:  Just like a good book, your copy narrates your brand’s message. Go through your bio, web copy, inquiry response, services, and Instagram captions for a clarity check. Is your communication style clear and concise? While we’re not a panel of played-out pop stars, we do assist in finding “The Voice” you’re searching for with our highly rated custom Brand Voice Guides. 

MARKETING MATERIALS:  Both hard and digital marketing materials are the “papers” of your brand. Gather all the brochures, promo pieces, business cards, etc. in one place and review the fonts, colors, signature images, and graphics. If something stands out that doesn’t spark joy, send it to the shredder. Do your marketing materials seem to be a pile of mix-matched styles? Find your signature look with a customized Brand Style Guide by Editor’s Edge. 

PRESS & ACCOLADES:  “Kimono” is the KonMari word for miscellaneous things we’ve accumulated over time. Kinda like the dead batteries and broken rubber bands in your junk drawer. For your brand, it’s old press, testimonials, outdated reviews or other random content that no longer fits. Gather ‘em, go through ‘em, get rid of ‘em. 

SENTIMENTAL: In our personal life, sentimental items are what we have a hard time getting rid of (the Madonna 1990 Blonde Ambition tour jacket.) In our work life, it’s the attachment to self-sabotage we have a tough time letting go of. Are there old processes or habits holding the evolution of your business back? If you’re ready to ditch them, our Brand Coaching will keep you rolling in the right direction (ahem, accountable) and be your personal cheerleader. (ahem, drill sergeant.)

By now you’re ready to kick some things to the curb. One way to do that is by donating old printed materials, client gifts, office supplies, etc. to organizations that repurpose them, such as Materials For The Arts (our fave.) You can't do much origami folding in the virtual world, so once you're left with a pile of joy-sparking brand content, reorganize it into well-labeled digital folders and bask in the shiny glow of your desktop. 

Not sure where to start? Hit “Play From Beginning” to get your binge-worthy brand started with Editor’s Edge. Or, if you simply crave a few spoilers because you’re not sure where to go from here, hit “Next Episode.” 

Dump It All Out.

Then, Let’s Netflix and Clean together

in a Complimentary Consult.

PS - Want sparkly clean extra content? Join the Red Rope V.I.P. list for secret insight on how to shine up your brand in the future. Do you know someone who could also use a little primp and polish? Pass along this month’s feature.

You're No Spring Chicken.

photo: Tim Walker

YOU’RE NO SPRING CHICKEN.

…and time’s a-tickin’.

March is a time of transformation. From winter to spring, from lion to lamb, and from egg to chicken. Why not your business? It’s probably because you want the golden eggs, but you’re hesitant to invest in the golden goose. We feel you. Come with us to a world of pure imagination where we show you how to overcome your internal struggles to scale your business.

Any of these rotten
eggs in your
excuse basket?

✓ Our branding and messaging are off, but I can’t figure out our unique selling point to change them.

✓ The content on my website is really old and will take forever to update it…plus, I’m not sure what to even post.

✓ I’m not getting enough (or the right) clients to do anything at the moment.

✓ I’m nervous and doubting myself. What if I can’t XYZ?

✓ I’m straight up unsure what to do next.

If any of the above feel like you, then we’re just going to come right out and call it: you haven’t scaled your business yet because you’re too dang chicken.  

Whether you’re making excuses to stay ruling a safe roost, or you’re bawk-ing at the idea of investing your time (and money), the truth is that you’ve been in the game for a while now. You’re no spring chicken! Scaling your business means accepting that the right time to make moves is not when [insert excuse here], but when you stop making excuses, altogether. Otherwise, you’re just the fox in your own henhouse; gobbling up your business goals.   

Look, we know better than anybody that doing what ya gotta do to level up your business is as scary as that tunnel in Willy Wonka’s factory (seriously, we were all scared of that psychedelic ride.) But at the end is a candy wonderland where you’re bringing in copious amounts of sweet client inquiries behind a genuine brand you’re proud of.  

We're your golden ticket. In our entire meal-in-one brand building guides, we’ll work with you from start to finish to redevelop a brand that attracts your ideal clients. We provide marketing materials that shrink your brand message into delicious digital assets and everlasting support with our brand coaching.  

Get a one-hour tour of our idea factory with a Toe Dip. Or, step into the glass elevator in a Deep Dive where we take a deep dive into an honest, no BS critique (we don’t sugar 💩, we’re not Willy Wonka.) We then work that into an actionable plan so you can bust through the roof and take your business higher than ever.  

If you’re ready for golden eggs, quit being chicken. Ditch the egg-scuses and invest in the golden goose. 

Want it now? You got it, Veruca. 

Here’s your golden ticket

for a complimentary consult. 

P.S. - We’re changing “Newsletter” to “Monthly Feature.” If you know someone who could use some sassy direction and not just another snooze-letter, have them sign up for our monthly features by sharing below!

Resolutions Aren't Real.

photo: Tim Walker

RESOLUTIONS AREN’T REAL.

Getting real means getting S.M.A.R.T.

Year after year we’re taught the recurring lesson that resolutions are regularly forfeited by February. Before you succumb to the fizzle, we’ll reveal a sure-fire method to turn your goals into royal outcomes. Break free from the cycle of suckers and set strategic S.M.A.R.T. (Specific, Measurable, Actionable, Realistic, Timely) goals you can feasibly achieve. 

Master the year ahead!
Let’s go from suckers to S.M.A.R.T.-ies
and go set your goals.

S- SPECIFIC

SUCKER: “I want brand recognition.” Does this sound like you? Its empowering to set goals to sharpen your brand, but a sucker makes them so dang broad you need the Hubble telescope to see them. 

SMARTY: Smart goal setting means defining specifics that can be actively worked from. A smarty says, “I want to review the messaging of my brand and see how consistent it currently is.” Taking the time to analyze your brand and identify where you want to go puts you a few you move ahead towards reaching your goal.

M- MEASURABLE

SUCKER: “I want to get over my posting paralysis” is sucker-talk because there aren’t any defined degrees of success.  

SMARTY: Going from sucker to smarty means defining clear success milestones. “I want to post four times a week to get over my paralysis” provides clear measurements to keep your pieces moving forward. 

A- ACTIONABLE

SUCKER: Getting more action for your business means setting clear game plans. Only a sucker would say “I want to stop spending so much time selling to lame-ass leads” because there’s no actionable strategy. 

SMARTY: “I want to target our exact clients by developing a brochure for my brand that speaks directly to them" outlines a legit move you can make to checkmate this goal. Breaking down your services into easily digestible concepts will further attract your ideal inquiry.

R- REALISTIC

SUCKER: “I want to get next level luxury gigs.” The reality is, you can’t book Prada clients with JC Penny-level brand messaging. Daydreaming about a luxury wonderland for your business doesn’t make you a sucker, setting goals without realistic change does.  

SMARTY: “I want to develop a specific voice and style for my brand that exudes luxury” introduces realistic changes that’ll pull you out of the never-ending rabbit hole. 

T- TIMELY

SUCKER: “I want to make more time to work on my business.” As business owners, we tend to be procrastinating perfectionists- so this is a pretty common goal. A sucker needs to realize that making more time for your business means effectively managing their time and staying accountable. 

SMARTY: “I will set two hours a month aside and only focus on sharpening my brand.” A clarified investment of your time is an investment in the growth of your brand and business. 

Ultimately, our business goals give us the fuel to stay empowered and keep slaying the game. What separates suckers from smarties is setting them S.M.A.R.T. enough to achieve them and move on to bigger ones. If you’re ready for royalty, Editor’s Edge is the S.M.A.R.T. choice to make your business and brand goals dummy-proof.

Gloves Off…It’s Training Day.

photo: Fabio Barelt

GLOVES OFF…IT’S TRAINING DAY.

If you don’t fight for it, who will?

Last year was a match that made us wise, shine and ready to take on 2019. We have a new chance to forget about yesterday, reset the score, kick some *ss, and be healthier, wealthier, and wiser than ever. It’s time to become the reigning champ we know you are…so training camp begins now, in your great, big, beautiful today!

Knock last year out of the ring.
Health, wealth, and wisdom 
#gainz for 2019 begin now!

CLARITY

HEALTH: The hardest part of training for anything is that first realization it’s time to actually do it. We know it can feel overwhelming to start making big moves for your business, but gathering up the momentum to make that first jump in the ring is a very healthy and empowering decision- it means you’re ready to whoop some *ss!

WEALTH: Creating a wealth of wins for your business means asking yourself serious questions about the goals you want to set to rack ‘em up. The beloved (fictional) boxer Rocky Balboa once said that “every champion was once a contender that refused to give up.” If you’re a contender ready to become a champ, ask yourself “which idea is best?”, “where do I start?”, “how do I make it happen?” and other critical questions that show you’re not a quitter.

WISDOM: Now that you have the momentum to jump in the ring, and you’re asking all the right questions to start making moves, our 1C Consult can provide the gloves-off answers you need to jump-start your training with clarity.

STYLE

HEALTH: The health of your brand is only as good as the health and consistency of your style. If your brand seems to be rocking bell-bottoms from the seventies, a mullet from the eighties, and a scrunchy from the nineties, then your style might need to be straightened out.

WEALTH: We’re in the age of information, baby, which means that you have a wealth of resources all around you. Start by paying attention to what you and your clients are naturally drawn to, and go from there. Research different color palettes you like, inspirational images that speak to you, and photos from your real work that pump you up and remind you why you’re a champ.

WISDOM: Are you starting to see some trends and patterns? Now the real training begins. Our Brand Style Guide curates the best of (signature) images for your brand, identifies inspirational imagery to craft the mood of your brand’s persona, and ties them together with a complementary color palette, typeface and logo usage guide. Let’s retire the mix and match branding and develop a cohesive style that’s a sure winner.

VOICE

HEALTH: It’s unhealthy to mask your true fighting spirit, so stop being a punching bag just to conform with others and figure out what you’re really trying to say instead of padding it. 

WEALTH: There never seems to be a wealth of time, so, get into fighter’s stance and be real with your ideal clients. Winners speak freely and confidently because they know they fight for the good, and there’s no use in trying to please everyone. No matter what you say or do, there’s always someone who’ll retort with “why I oughtta...”

WISDOM: You and your target client are both training for the same thing: to be in the winner’s circle. This means that it’s time to cut the chitchat and have real, pre-match pep talks to share wisdom with each other. Our Brand Voice Guide will train you (and your team) to use your words and find your message in a way that your perfect client understands. Bonus, if you’re not someone who likes to declare themselves a winner, we can write up a bio for you.

CONTENT

HEALTH: Old, underperforming marketing materials aren’t healthy for your brand. The way clients are absorbing information and making purchasing decisions these days means it’s time to upgrade your marketing gear. 

WEALTH: “Curated Content” – it’s the buzzword that isn’t going anywhere. The branded content you put together can either bring in a wealth of new clients or knock you into last year. It's time to up your game with tailored brochures and streamlined proposal templates. 

WISDOM: Marketing materials need to pack a punch. They should communicate your brand visually and deliver relevant information quickly to your client. Our Custom Marketing Materials can break down your services into easily digestible concepts and turn them into branded assets (digital brochures, pricing pamphlets and client onboarding documents) to powerfully communicate your wealth of wisdom to your ideal clients. No more weak BS – just your clear and simple brand message.

ACTION

HEALTH: It’s a new year, which means it’s a fresh start to form healthy habits. So, put your dukes up and kick the habit of procrastination once and for all.

WEALTH: The proven method for this one is to do some solid goal setting which can then become an actual game plan. Bust out the pen and paper and take the time to establish a wealth of priorities. Write down other toxic habits you may have that could be an interference to your business and to you becoming your most bad *ss self.

WISDOM: Training to take your business the distance as a solo entrepreneur can be a tough fight. Queue Creative Coaching! With our unique wisdom we’ll take your business goals and work them into an actionable game plan. Plus, our bi-monthly consult calls will keep you on track (ahem, accountable) toward your biggest wins yet.

You have a whole new year with a wealth of chances to make healthy decisions. Make your wisest decision of the year and let us train your brand to kick *ss, take names, and go the distance toward making 2019 a big win for your business.

Gloves off - time to wise to the top.

Schedule your 30-minute complimentary consult,

and let Editor’s Edge train your brand to win! 🙌

Waiting in the wings? It's time to flip the script.

photo: unknown

WAITING IN THE WINGS?

It’s time to flip the script, darling; they’re ready for you.

Although you may not have hit everything on your to-do list this past year, we hope you still give yourself a much deserved fist-bump for keeping your business alive. The curtains are finally closing on what felt like a long year, and now that we’re in the final days of December, let's look ahead at tomorrow so you can confidently tackle what the universe may have in store for your business this upcoming year. So pour yourself an eggnog (give it a little spike) and let’s flashback to the yesterdays of 2018 and use them to set the stage for the badass tomorrows of 2019.

Get pumped. 2018 was just your dress rehearsal.

These 7 questions
will use your hits (and flops) of 2018
to write your award winning story of 2019.

1.

YESTERDAY: Let’s dive right in, what was your biggest f*ck up of the year?

TOMORROW: No one expects you to be perfect (except for yourself because you’re a type-A entrepreneur), but the important thing is learning from your not-so-perfect past decisions. Take some time to forecast what might be thrown your way this year and think of different ways you can be more prepared to handle it. Just remember, not everything follows the script, so take it like a champ and use every past lesson to improvise your best outcomes this year. 

2.

YESTERDAY: We don’t necessarily condone playing favorites, but who was your fave client this year?

TOMORROW: They get you, they let you do your thang, and you even enjoyed some laughs (and cocktails) along the way. How can you create the same connection with future clients? Think ahead –where can you find similar clients and how can you remain tight with your current ones? It’ll make working with all your clients in the upcoming year a breeze.

3.

YESTERDAY: Which leads us to our next question- for every kickass client, there’s always a villain. What villainous client was a thorn in your side this year?

TOMORROW: Every rose has its thorn, so for every sweetheart client you have, every now and then you’ll probably get a prick– and you might have even known that before you begrudgingly agreed to work together. In the upcoming year, try to avoid working with these wicked characters. Why let them stress you out more than you already are? Listen to your gut and to stop catering to villainous clients. They don’t deserve a call back.

4.

YESTERDAY: We know you upped your social game in 2018, so what was your top performing post of the year?

TOMORROW: Your social notifications blew up your phone, so let’s keep it going in 2019! Create similar, or even repost (but don’t overdo it), the most engaging content to your top social channels. Keep an eye on the ones that rake in a lot of engagement and keep them coming. Give the people what they want. 

5.

YESTERDAY: We’re all balancing a bunch of different services at once, but which specific services/products of yours did the best?

TOMORROW: Crunching the books at the end of the year, you know which services and products were your shining stars, and which ones had the crickets in the background. In the new year, continue to rock the star seller, and if there’s something you just don’t want to do anymore, cut it from the script.

6.

YESTERDAY: Teamwork makes the dream work, who was the star performer on your team this year?

TOMORROW: Getting the right people in the right places is crucial for making big moves in 2019. Again, we don’t condone playing favorites, but let’s be honest- that all-star performer made your life a lot easier. How can you take their process and skills and spread it to the whole team, while also empowering your star to stay motivated? Turn your leadership critical thinking knob up to ten and figure out how you can get your entire cast pumped to take 2019 to new levels.

7.

YESTERDAY: They like you, they really like you! What was the biggest compliment you received (from clients or otherwise) this year?

TOMORROW: Alright, grab another spiked eggnog because we’re willing to guarantee your clients and colleagues raved about your performance in 2018. Soak up those star ratings and flesh out what was specifically written in those reviews. Make notes and build on those accolades for your encore performance filled with slow-claps, round of applauses, and standing ovations in 2019.   

If these 7 questions are empowering you to rewrite your script and make your business bigger, better, and more action-packed than ever before, Editor’s Edge will get your a** up out of the crowd and elevate your brand to be the main character, the big star, the Oscar-award winner in your great, big, beautiful tomorrow!

Lights are dimmed, music is started, everyone’s in their seat...it’s time for opening act of 2019. Do you know your way to center stage?

Want no less than a
five-star performance in 2019?

Schedule your complimentary
30 minute consult with Editor’s Edge.
It’s almost last call, seats are going fast!

 📩

You're Moving Fast, But Are You Moving Forward?

photo: Peter Lindbergh

You're Moving Fast, But Are You Moving Forward?

Looming deadlines. Uninspiring projects. It’s hard to stay upright against autumn’s blustery winds. And even easier to lose sight of the big picture while your spinning in circles during this busy season. This month, Editor’s Edge challenges you to ask all the right questions to get your business moving in the right direction. Fret not, we’ll provide the guidance to elevate your brand and stand against the odds. Your flyaways will be tamed in no time!

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NY BRIDAL FASHION WEEK

From athleisure to see-through silhouettes to sexy sleeves, these Fall 2019 fashion shows strutted their way into our stylish hearts.

🙌 to, Editor’s Edge client, Syed Yaqeen for braving the photo pit.

Theia
photo: Syed Yaqeen

Inbal Dror
photo: Syed Yaqeen

Kelly Faetanini
photo: Editor’s Edge

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Jenna Bush Hager embraces her twin sister Barbara. photo: Paul Morse

Paul Morse, what brought you to the Edge?

“Trust! My work is based on it. Simply defined as the firm belief in someone's ability, trust is an experience I share with my subjects, clients and any creative team I am a member of. From weddings to memorial services, it is an honor to continually be trusted by the Bush family to capture their family's life events. In turn, I continually trust Editor’s Edge to pinpoint the best in my 17 yrs of commercial and wedding work to spotlight and clarify my vision."

---

An ironic thing happened this summer. Back in August, I attempted some work/life balance with a family vacay to Disney World. (Which we all know is a lot more work than…actual work!) While we were there, I took my son on the Carousel of Progress. 

photo: Thomas Whiteside

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THE KNOT GALA

Oh what a night! Amy Shey Jacobs, of Chandelier Events, took the wedding industry on a loving trip around the world…and a rotating platform for the ultimate 360 video selfie. Just call us “Chandelier’s Angels!”

🙌 to The Knot team and all their talented collaborators.

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READY TO KICK ASS IN NOVEMBER?

Next month, Editor’s Edge is guiding you to the 7 Signs to Know You’re Ready to Take it to the Next Level. 

Stay tuned…you’ll be “thankful” you did!

Can’t wait?!
Want to level up now?
 📩

A STAR ISN’T JUST BORN, IT’S BUILT.

photo: Annie Leibovitz

A STAR ISN’T JUST BORN, IT’S BUILT.

Ever heard of Stephanie Germanotta? Maybe.
Ever heard of Lady Gaga? Definitely!

Guess what…they are one and the same. Lady Gaga’s wild success story is not just the result of her incredible song and dance talent, but also a tale of branding. While she may have been born a star, her star power was systemically built. Gaga leveraged her character from the stage, social media and the big screen to fiercely break out from the crowd and carve a niche for herself all while connecting emotionally to develop a genuine bond with her audience (loyal clients that flock to theaters and buy her albums.) That is the power of a star brand!

“Don't you ever let a soul in the world tell you that you can't be exactly who you are.” – Lady Gaga

So, how do you build a Gaga star-power brand? Well, let’s start with grasping what a brand is and what it isn’t… A brand is essentially the well-defined soul of your business, not just a sleek logo or trendy website. It’s the full Mother Monster that includes your brand voice, cohesive visual style and a clear understanding of your ideal client coming together to form your unique position in your industry. 

Butterflies in your stomach wondering "Is my business ready to become a brand? Am I ready to take that leap?” The answer is HELL YES! Put on your “Poker Face,” step out on stage and make that “Money Honey!” Here are seven signs you are ready to headline your brand in your industry.

7 SIGNS TO KNOW
YOU’RE READY TO
TAKE CENTER STAGE

1. YOU’VE BEEN HUSTLING FOR 5-10 YEARS (OR MORE)

You’ve pounded the pavement, been through the wringer and from that, you’ve made adjustments, established processes and have a general workflow in place (even if that means color-coded post-its on your desk). It’s been the “Perfect Illusion” but you’re ready for more.

2. YOUR BUSINESS IS PLATEAUING

The beginning of the ride was up and down, then there was a steep incline in business (which rocked!), and now it’s still all good, but it’s also all the same. If you’re feeling stuck on the carousel, it’s a good sign it’s time to sink your “Teeth” into a brand refresh and rise your star to a new level.

3. YOU L-O-V-E YOUR CLIENTS

The spark is real and your clients are “Dope!” They inspire you. You want to spend more time with them. And honestly, they keep asking you to do more stuff for them anyway so why not make it a win-win situation? (read: sell clients more services and products.) 

4. YOU’RE O-V-E-R YOUR CLIENTS

“Bitch Don’t Kill My Vibe.” Your clients are draining you and the spark has flickered out. Feeling underwhelmed by inquiries and disenchanting leads, you’re definitely ready to find new clients. You desperately want to swipe right on the kind that recognize your amazing talents and make you feel badass again.

5. YOU’RE READY TO MAKE BANK

“Hello, Hello!” Charge. What. You’re. Worth. It’s time. You’ve put in the hours to learn your craft, honed your niche but still not charging what you know you’re worth. The trick is making sure your brand backs up your perceived worth with potential clients to support your pricing. Honestly, you could be only a few tweaks away from earning your dream income.

6. YOU ARE SICK OF BEING UNDERCUT BY THE UP & COMERS

It's bullsh*t. You’re wiser, better and not going anywhere. You’ve got killer systems, established clout and you’re in it to win it. It’s time to take a stand and refocus the spotlight on your business. You already have a “Million Reasons” for clients to book you, the next step is being sure your brand is up to date showcasing your services in a way that is undeniable. You think Gaga would let someone take her spot? Absolutely, not! It’s time to take it to the EDGE!

7. YOU’RE READY TO WORK “ON” YOUR BUSINESS NOT JUST “IN” YOUR BUSINESS

You’re the boss/the brains/the creative and you’re finally at a place where you can really embrace that. Your team is fab, your systems flow (mostly) and now you can take a step back, look at the bigger picture and do the top-level dreaming & decision-making to get there. Our businesses are a “Love Game” of give and take. Too often they just take, take, take our time and our energy but now is the moment for you to give yourself the business you truly earned and deserve. It’s easier than you may think...

Scored high on the list and asking what does it take to make your brand fierce AF? Answer: A solid foundation and a “Goody Goody” glam squad to help you shine. Editor’s Edge develops and defines your Brand’s Style and Voice with our customized guides. Supply your team with the internal tools required to present a cohesive image and voice. Together, we’ll systemically lay the groundwork to strengthen your brand, knock out the competition and attract your fan club. It’s "You and I", baby… We’re here for you. No judgments. Just mad support.

“JUST DANCE” 

over to your screen of choice and 
schedule a free brainstorming session on the “Telephone."
(…even better if you can get Beyoncé on the line too!)
 📩

CLIFFS NOTES TO CRUSH YOUR CALENDAR

photo: Kristian Schuller

CLIFFS NOTES TO CRUSH YOUR CALENDAR

Ready to take charge of the fall semester before the bell rings

It's almost the 4th quarter, which means we’re all feeling a bit overwhelmed and time-crunched to get it all done before the bell rings on 2018. Feeling like you need to cram? We get it! But don’t worry, as part of the Editor’s Edge squad, we’re slipping you out notes with all the insider tricks to master your calendar and slay your end of the year business goals.

Get ready for that final A; you’re going straight to the head of the class!

TOP 5 TIME-SAVING HACKS 
 

1. PLANOLY

Trying to get your social life in check this year? Here’s one of our little secrets for managing your Instagram with ease. Planoly lets you layout and schedules your posts in advance, so you never have to worry about having the right image at the right time. Whether you're feeling uninspired or have posting insecurity, reach out, we always have Editor's Edge advice that will make you shine online! 

2. SANEBOX

Stop getting distracted by the latest J.Crew sale and get your assigned reading in order! Sanebox trains and sorts your emails into custom folders so you can easily find what’s worth your time…like the recent Letter from the Editor!

3. ACUITY SCHEDULING

If you’re trying to meet up with clients (and friends), let Acuity Scheduling do the hard work. Set your schedule and let others coordinate a time that works best for them - no more back & forth planning e-mails clogging your in-box. Want to see Acuity in action? Get yourself on the Editor’s Edge 30-minute complimentary call calendar!

4. DROPBOX PAPER

For the to-do list enthusiast, Dropbox Paper will make sure you and your team are (literally) on the same page! Outline & assign tasks (with deadlines) and keep tabs on who’s doing what – you’ll feel SO satisfied as you ✓ every little box. 

5. PHOTO MECHANIC

Are random folders of random images wallpapering your desktop? From viewing to categorizing, Photo Mechanic is a game-changer for all creative business owners to get your visuals in order. Just think how much time you’ll save gathering your images to submit to Editor’s Edge for curation!

Time may not feel like it’s on your side, but we are! 

So don't feel like you have to do it all alone. Thankfully, unlike high school, Editors Edge is a judgment-free zone with a book of gold stars to hand out to all of our creative friends. Pass us a note, and we'll get you to the head of the class with compelling imagery, a clear brand voice and most importantly attracting new clients for 2019.

Office Hours are Now Open!