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LET’S REFOCUS AND RISE TO THE OCCASION
Feeling a little foggy? We’re sharing 5 insightful questions to get you revived and refocused on your priorities for 2021.
Are you still not where we want to be with (and within) your business? We feel you; nonetheless, let’s give ourselves a much-deserved high-five for keeping our businesses afloat during what felt like the loooongest year ever.
What did we learn from 2020? A LOT! Let’s use it to raise the tough questions and consider the types of changes (major or minor) you want - and your business needs- to "dust its shoulders off and get ready to take on 2021."
Yes, change is hard – but hindsight is 20/20! Grab a pen and a pillow (to scream into) because things are about to get REAL.
5 QUESTIONS TO
RAISE, REVIEW & REFOCUS
TO CONFIDENTLY TACKLE
THE YEAR AHEAD
1.
RAISE: Let’s jump right in: are you still doing what you want to be doing in your career?
REVIEW: The work you do is no joke, but….does it still make you smile? We get it. It’s easy to become overwhelmed and lose track of "your why," but recalling your motivation can become your morning mantra on those days you just want to hide under the covers. Now is the perfect time to ponder what energizes you and redefine the foundation of your business. SPOILER: we’re talking core values of your brand here.
REFOCUS: 2021 will continue to present new challenges and decisions: take a soulful selfie - and remind yourself why you got into your craft in the first place. Gaining clarity and next-level strategic insight will encourage you to recapture your initial momentum and advance you toward making better business decisions for YOU – want to sharpen your focus with Editor’s Edge? Hit us up for a complimentary consult!
2.
RAISE: We don’t necessarily condone playing favorites, but tell us: who was your 😍 client last year?
REVIEW: They get you, they trust you, and you even enjoyed some laughs (and virtual cocktails) together along the way. Now, you might be wondering: “How'd I get so lucky? Why did they choose me, and how do I bring in more of them?”
REFOCUS: The key to booking more unicorn clients in 2021 is having a clear understanding of who they are, why they hired you, and the intricacies of attracting them. Sound confusing? We got you: take a Deep Dive with Editor's Edge digging into capturing the essence of your superstar clients, critiquing your current messaging, and providing the clarity needed to market directly to your target audience. Your 2021 client roster will make your heart grow three sizes larger!
3.
RAISE: Which leads us to our next question: for every fave, there’s always a flop. Which client was on your 💩 list last year?
REVIEW: Every rose has its thorn, so for every sweetheart client you have, every now and then, you’ll probably get a prick– and you might have even known that before you begrudgingly agreed to work together. It’s time to cut 'em loose and replace them with someone who's going to work with you, not against you!
REFOCUS: In the upcoming year, commit to avoiding gigs that are a waste of your time. Fine-tune your focus, and cultivate the client relationships that bring out the best in you and your work. Have a hard time setting boundaries? Editor's Edge will (lovingly) slap you into listening to your gut and empower you to stop catering to those draining the life out of your brand.
4.
RAISE: Posting paralysis can be pretty daunting: were your social channels a bit underexposed this past year?
REVIEW: You're currently staring at a blank caption hypnotized by a blinking cursor, and the thought of talking on IG stories scares the Dickens out of you. 😱 With everything else going on in 2020, it's understandable your social channels were just another source of anxiety.
REFOCUS: Let's break you free from posting paralysis with session-by-session informational Brand Coaching to lay out a content strategy that’s realistic for you. No more creative blocks holding you back!
5.
RAISE: Time for a hair flip: what was the most thoughtful compliment you received (from a client, partner, or colleague) in 2020?
REVIEW: Receiving praise is lovely for your ego, but how do you translate it into a message for your brand? Bask in those star ratings and focus on what was specifically written in those thank you emails.
REFOCUS: Make notes and build on those accolades for a stellar year filled with more glowing reviews. Practice gratitude for the many things you DO have, and ask yourself: what’s next? Need some help uncovering your kick-ass self? Ask us – we are great at helping you express yourself!
Are these 5 questions inspiring you to review, refocus, and rise up to all that’s yet to come? Editor’s Edge discovers, targets, and translates what makes your business bright, sharpening your brand’s message and elevating its position above the crowd, leading the charge as you strut towards your great, big, beautiful tomorrow!
Seeking clarity and focus in 2021?
Schedule your complimentary consult with Editor’s Edge.
PS - Editor’s Edge is hunkering down for a cozy winter, our busiest time of year. Wanna join the cool kids? Let’s connect; you don’t want to be frozen out!