photo: Pierre Balmain Collection
5 WAYS TO SHARPEN UP & SAY GOODBYE TO DULL DAYS
Looking to polish your brand in your own style? We’re sharing 5 ways to sharpen up based on your specific strengths.
There’s a crispness in the air, and we’re drawing back the dusty curtains to bring in new opportunities. Let’s channel what energizes us and put the oomph back into our businesses!
Although our summer calendars may have been a bit derailed (understatement of the century). We’re entering into fall with a few more savvy skills that showcase personal style and strength.
Understanding how you cope is a powerful tool for understanding how you succeed. Discover how to embrace your pastimes from the duller days and sharpen your business for the future.
GIVE ME FIVE!“NOTE IT, EMBRACE IT, SHARPEN IT”
5 STYLIZED TIPS FOR PERSONAL & PROFESSIONAL SUCCESS
1. THE BAKER
NOTE IT: Your apron became your favorite accessory, and you thrived from the precision a recipe demands. You chose quality ingredients and followed the steps carefully.
EMBRACE IT: A bonafide baker, like yourself, has an appreciation for consistency and a well-balanced composition in other areas of life. You enjoy the promise of putting top-notch work in to get a reliable result.
SHARPEN IT: When it comes to your business, keep your apron on and assess each ingredient that comprises your brand message. From social media captions to the closing salutation in your email signature, ask yourself if these messages meld together to create something decadent or disingenuous.
2. THE PUZZLER
NOTE IT: Starry Night, a mountainscape, a basket of kittens … you name it! You managed to find solace in piecing together puzzles and tracing your fingers along the finished product — stepping back to revel in the scene as if you painted it yourself.
EMBRACE IT: As a profound dissectologist (Google it) tackling 500-1,000 pieces, you get giddy when it comes to visual problem-solving. Making thoughtful visual choices comes naturally to you from a bird's eye view.
SHARPEN IT: Look for visual gaps or misfits on your brand platforms. Ask yourself if your brand style is appealing to the ideal client. Not loving your clients? You may be marketing to the wrong ones because you’ve lost sight of the big picture.
3. THE GARDNER
NOTE IT: You felt like a green goddess as you planted seeds and repotted overgrown herbs. Your handiwork brought new buds overnight with tender love and care.
EMBRACE IT: Outside of the garden, you strive to cultivate a supportive and positive community. Just like your company, you aim to make grassroots change and breathe new life to tired ways. Continue to extend a hand as we unearth more needs among our neighbors, colleagues, and network.
SHARPEN IT: Develop current relationships from your industry Rolodex with more meaningful connections — tending to them often and thoughtfully. Help bolster a positive and helpful community by applauding the success of others. Use their inspiration as the seeds for conversation and sustainable change in your industry.
4. THE FITNESS GURU
NOTE IT: You liked to rise and shine to a Peloton class, and you wouldn’t rest till your RPMs took you to the ends of the earth and back. Exercise wasn’t a chore. It’s what you leapt out of bed for day in and day out.
EMBRACE IT: You’re a sweaty Betty that chooses to keep moving despite all obstacles. Idle time isn’t an option for you, so you spin your wheels and enjoy the trimmer benefits along the way.
SHARPEN IT: Less is more, so shed traditional business processes that are no longer serving you. Evaluate inquiry responses, workflows, questionnaires, and calendar scheduling to look for opportunities to streamline internally. As you walk yourself through the client’s journey, can you spot ways to simplify from their perspective?
5. THE RE-DECORATOR
NOTE IT: Alright, re-decorating diva, you rearranged every nook and cranny in your space. Your kitchen became your kid’s classroom, and you traded table settings for times tables. You miraculously found a way to reinvent your interior design to create a catch-all space for virtual school. A+ work!
EMBRACE IT: Innovating fresh changes with the resources at hand comes second nature. You often find yourself redesigning services to coordinate with the needs of your clients in a fluctuating marketplace.
SHARPEN IT: Don’t lose yourself, or your business, in the redesign. Make space to pivot with new offerings and ideas without becoming unrecognizable as a brand. Take this time as an opportunity to revisit your core values and unique selling points. Revamp your business with an authentic twist.
From kitchens to gardens, fitness to feng shui, you’ve embraced the simple things in life to cope with unpredictable change!
Now, it's time to go below the surface to capture your specific purpose, beyond the obvious critique of your content, to deliver the clarity that empowers your brand’s growth. (AKA: Editor's Edge doesn’t just tell you what’s not working, we guide you on how to fix it.)
Together, let’s pinpoint your passions, translate them to your business, and build a brand and marketing strategy that’s uniquely you.
Editor's Edge whisks your business into shape and helps you emerge from the dull days with polish and panache.
Don’t let another dull day get you down.
Let’s sharpen together with a Complimentary Consult.
PS - Hey, you! Yeah, you — the one half-sitting at your scattered desk while notification bells never stop ringing on your phone. We see you, hopping from virtual gym class to emailing clients to posting an Insta story before you could even finish your cup of coffee. It's time to starve your distractions and feed your focus. How? DOWNLOAD our killer time blocking schedule and roster of batch tasking ideas to keep you on track. You'll be filled to the gills with focus in no time!