photo: Tim Walker
RESOLUTIONS AREN’T REAL.
Getting real means getting S.M.A.R.T.
Year after year we’re taught the recurring lesson that resolutions are regularly forfeited by February. Before you succumb to the fizzle, we’ll reveal a sure-fire method to turn your goals into royal outcomes. Break free from the cycle of suckers and set strategic S.M.A.R.T. (Specific, Measurable, Actionable, Realistic, Timely) goals you can feasibly achieve.
Master the year ahead!
Let’s go from suckers to S.M.A.R.T.-ies
and go set your goals.
S- SPECIFIC
SUCKER: “I want brand recognition.” Does this sound like you? Its empowering to set goals to sharpen your brand, but a sucker makes them so dang broad you need the Hubble telescope to see them.
SMARTY: Smart goal setting means defining specifics that can be actively worked from. A smarty says, “I want to review the messaging of my brand and see how consistent it currently is.” Taking the time to analyze your brand and identify where you want to go puts you a few you move ahead towards reaching your goal.
M- MEASURABLE
SUCKER: “I want to get over my posting paralysis” is sucker-talk because there aren’t any defined degrees of success.
SMARTY: Going from sucker to smarty means defining clear success milestones. “I want to post four times a week to get over my paralysis” provides clear measurements to keep your pieces moving forward.
A- ACTIONABLE
SUCKER: Getting more action for your business means setting clear game plans. Only a sucker would say “I want to stop spending so much time selling to lame-ass leads” because there’s no actionable strategy.
SMARTY: “I want to target our exact clients by developing a brochure for my brand that speaks directly to them" outlines a legit move you can make to checkmate this goal. Breaking down your services into easily digestible concepts will further attract your ideal inquiry.
R- REALISTIC
SUCKER: “I want to get next level luxury gigs.” The reality is, you can’t book Prada clients with JC Penny-level brand messaging. Daydreaming about a luxury wonderland for your business doesn’t make you a sucker, setting goals without realistic change does.
SMARTY: “I want to develop a specific voice and style for my brand that exudes luxury” introduces realistic changes that’ll pull you out of the never-ending rabbit hole.
T- TIMELY
SUCKER: “I want to make more time to work on my business.” As business owners, we tend to be procrastinating perfectionists- so this is a pretty common goal. A sucker needs to realize that making more time for your business means effectively managing their time and staying accountable.
SMARTY: “I will set two hours a month aside and only focus on sharpening my brand.” A clarified investment of your time is an investment in the growth of your brand and business.
Ultimately, our business goals give us the fuel to stay empowered and keep slaying the game. What separates suckers from smarties is setting them S.M.A.R.T. enough to achieve them and move on to bigger ones. If you’re ready for royalty, Editor’s Edge is the S.M.A.R.T. choice to make your business and brand goals dummy-proof.