December 2020 Issue
Ob-la-di, ob-la-da, life goes on….lala, how the life goes on. Lennon and McCartney knew what they were doing when they wrote those words so long ago. It doesn’t matter what life throws at us these days; it’s just gonna keep on keeping on…especially in a year like 2020.
We’ve covered some solid ground this year, from walking back in time to the start of Editor's Edge to sharing my not-so-cool college experience where I learned the value of asking the hard questions and soliciting feedback. I supplied tips on surfing the storm by rocking a new routine together when 💩got real and the pandemic waved over all of us. We talked about stages of grief and important topics that made people uncomfortable (all the more reason to talk about them, don’t you think?) and ways to get back into the swing of things.
And just when I felt like putting the brakes on the Letter from the Editor series, you, my kick-ass readers, would thoughtfully reply back, saying it's one of the few emails you don't unsubscribe from. Like the Grinch, my heart grew three sizes bigger with each positive note you guys wrote back; please keep them coming!
Throughout 2020, I’ve shared and learned a lot as my life went on. As we head into December, I challenge us (you AND me) not to stare at all the lists of things we DIDN’T get to do this year (projects, events, vacations – sigh, remember travel?!) on our desks with resentment. How about we accept that this has been a year like no other, let go of all those expectations and previous resolutions that are holding us back? What if we stopped blaming the universe (and beating ourselves up) and instead took satisfaction in keeping our business afloat another year – especially this year?!
Let’s sprinkle a little holiday magic, give ourselves a much-needed high five, and change our perspective for the remainder of 2020. Let’s reframe December as the on-deck circle, the green room… the staging area for 2021!
Yes, we will still face challenges in the new year, and no, our problems will not miraculously disappear at midnight, but we can (Clorox) wipe the slate clean and prepare to mentally pick ourselves back up again to come out swinging.
Here’s the deal: most of us aren’t where we want to be with (and within) our business (or our waistlines!) – and that’s okay. So, how are we going to make this magic happen?
First, stop the pity party and get 👏off 👏social 👏media, have a festive drink (or two) and safely restore your spirit with family and friends on Zoom. Start by imagining what types of changes (major or minor) you want and your business needs moving forward.
We know how exciting (and nerve-wracking) change can be – it’s tough to discover, target, and translate what makes your business unique to sharpen and elevate your brand’s message.
If your vision is feeling a little foggy, don’t panic! I’ve got a lime La Croix for you and will escort you to the main stage. Together we’ll prepare your 2021 "dust your shoulders off" list, clearing the runway towards your great, big, beautiful tomorrow!
PS – Editor’s Edge is setting the stage for winter, our busiest time of year! If you’re interested in joining our cast of clients in 2021, schedule your 30 min complimentary consult call now, before seats are sold out.
