PHOTO: Unknown
Shifting Gears
It’s midway through the year, and whether you’re heading into a busy season or an unexpectedly slow one, it’s time to shift gears.
June is notoriously crazy for us (that’s why we not-so-affectionately refer to it as “Junesanity”). Consider this your permission slip to let your foot off the gas and give yourself some grace as you coast into your summertime season.
So, grab those vintage driving gloves and see what’s revving our engines this month.
Shout out to our long-time friend and client, Beth Bernstein, for celebrating 15 years in business, a name change, a rebrand, and pushing live on the new Beth Bernstein Events website!
After rebranding SQN Events to Beth Bernstein Events with a sleek new logo and brand style, we knew transitioning to a fresh site on a new, less restrictive platform was a must to continue evolving the brand.
Our goal was to create a custom site in line with the aesthetic of the rebrand that infused more of Beth's “get sh*t done with a smile” personality into the messaging. Visually, we went for a classic yet chic design enhanced by carefully curated signature images and galleries.
More than a display of the stunning events Beth has planned and produced over the years, the new site spotlights her industry expertise and contemporary approach to wedding planning. Rooted in transparency, connection, experience, and creativity, Beth believes that wedding planning should be as fun as the wedding day itself! (She also cries at every wedding and not because something went wrong!)
Known never to mince her words, we’ll share Beth's with you and try not to blush.
"The tone of the new copy directly reflects who I am and what clients can expect working with BBE, which is a direct result of working with Editor's Edge. Kristi's ability to drill down into what makes me 'me,' curate signature images, and position a brand within the wedding industry is unparalleled. The phrase 'East Coast Edge Meets Midwest Charm' alone says so much in just a few words!
Just as I pour my heart into every wedding, I felt the same passion and dedication from Editor's Edge. They were straightforward, keeping me on deadline and transparent while adapting to unexpected events in my busy schedule. Like me, they are '90% Dream Maker and 10% Dream Crusher.'"
The Met’s Costume Institute’s exhibition Sleeping Beauties: Reawakening Fashion has some stunners and stinkers—literally. A multi-sensory experience, the show invites visitors to explore over 220 garments and millinery using their sight, touch, and, yeah, smell.
The immersive exhibit utilizes projections, soundscapes, and X-rays to highlight the conservation science used to bring the "sleeping beauties" collection back to life. With nature themes ranging from beetles to birds and designers from Charles James to Alexander McQueen, the presentation gives off conceptual art piece vibes.
While we felt the show was overly ambitious at times and could have done without the aromatic histories, we can get on board with the 1931 Callot Soeurs wedding ensemble punctuating the experience.
You can get a sense (get it?) for yourself now through September 2nd.
Kim and Travis of Calen Rose Photography answered our TELL to recommend The Work of Art: How Something Comes from Nothing by Adam Moss. The book is about the importance of editing, so naturally, we were in.
As the former Editor-in-Chief of New York Magazine, Moss knows a thing or two about the subject. Featuring interviews and actual working drafts from over 40 artists in their respective fields of script writing, movie making, journalism, and more, Moss dives deep into “the crucial step in the creative process that takes decent work and makes it into something great.” (chef’s kiss)
Hear more about his perspective on how editing is a “particular skill” that can’t be taught (so stay in your lane, A.I!) in his interview for the Ezra Klein podcast “This Conversation Made Me a Sharper Editor”.
Getting ready for a getaway? Check out a travel show that’s actually worth watching: Conan O’Brien Must Go. The four-episode Max series fills the hole that was left in our hearts when the Conan Without Borders specials ended. In his new show, O’Brien brings his signature brand of improvised absurdity while visiting fans across the globe, experiencing the local customs, food, and sights.
From providing (so bad it’s good) on-stage vocals for a Norwegian rap band to a special appearance by everyone’s favorite know-it-all, Jordan Schlansky, in Argentina, Must Go is a must-see.
Want to experience New Orleans without the lingering regret? Bead there, done that. Featuring over 29 groundbreaking Audio-Animatronics, the Imagineers are showing off with Disney World's Tiana's Bayou Adventure, the much-anticipated replacement of Splash Mountain.
The ride brings some beloved characters (Mama Odie and Louis, to name a few) along with new and original music from the 2009 film Princess and the Frog. The vibrant colors, jazzy soundtrack, and hyper-realistic swamp will transport you into the magic of the story and the city. You can practically smell the beignets.
Although the Bayou Adventure doesn’t officially open until June 28th, our friend Paul Morse got a sneak peek at the press preview (thanks for the GO image, Paul!).
PHOTO: Paul Morse
Don’t wanna be another basic White Claw bitch? Our writer Lauren's low-key obsession with Blake Lively has finally come in handy with our rec. for something cool (girl) to drink. Lively's sparkling gourmet cocktail line, Betty Booze, is crafted with all-natural ingredients using her own recipes. We like to imagine her and hubby Ryan Reynolds sipping them while lounging around being perfect.
More of a mocktail-er? Check out Betty Buzz, the non-alcoholic sister to Betty Booze. The only thing better than the smoked pineapple, Myer lemonade, and sour cherry flavors is the off-the-wall advertising.
The Edit will be off for a much-deserved summer hiatus (it’s exhausting being so clever). Help us plan our fall lineup with your suggestions on interesting and inspiring things to feature in upcoming editions of The Edit.
PHOTO: Lucia Giacani
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