PHOTO: Geof Kerns for Neiman Marcus
Spring Cleanin’
It’s April, and (no fooling!) it’s been a year since we launched The Edit! We want to thank our readers for checking out our monthly musings. We hope you get as much a kick out of reading it as we do writing it.
Now, back to your regularly scheduled sassiness. Spring has sprung, and it’s the perfect opportunity to deep-clean our business.
Whether it’s clearing your inbox, your mind, or your to-do list, you’ll feel like a brand-new badass. So, grab your rubber gloves, and let’s get down and dirty with our top picks to kick off the spring season.
Shout out (and sparkle toss) to our client, Emily Gaikowski of Heartthrob Events, on the launch of her new brand and website! We could tell you all about the bold colors, unique design, and Wes Anderson-inspired copy on the About page, but we think Emily said it best in her Instagram announcement (we’re paraphrasing here):
After many collaborative conversations, brain dumps, and thorough analysis with Kristi Drago-Price of @EditorsEdge, Heartthrob Events (formerly Heartthrob Weddings) is making her debut—and she is glorious!
With inspo ranging from late 80s YSL perfume ads to 90s fashion editorials and 70s Topanga Canyon white witch whimsy, our brand goal was for viewers to experience the luxe, magic, inclusivity, and warmth that Heartthrob Events has become known for over the last 8 years.
Trusting another creative professional with your goals and visions can be scary but with Kristi's sharply tuned methods, I found joy in the process.
I had been striving to elevate my event planning business to the next level but was experiencing major growing pains. I reached out to @EditorsEdge and fell in love with Kristi's ethos, style, and impressive client list, which featured some of my favorite event pros.
We started with a Deep Dive into my ideal client, communication style, and marketing practices (among many other soul-searching activities). With my newfound clarity, I felt confident to adjust my pricing and communicate in a way that felt more me, while booking clients with investment levels 2 to 3 times higher than before! My creativity flourished. I could work with fewer clients and still experience growth (adios burnout!).
Armed with a shiny new brand strategy, I felt in my gut that it was time to invest in my logo, voice, copy, and website. I commissioned Editor’s Edge for a complete rebrand.
I'm absolutely in love and think my new brand baby is just perfect. I owe so much of this success to Kristi and her @EditorsEdge team, who made the journey as delightful as the destination.
Forget about that oddly anatomical popcorn bucket and feast your eyes on the otherworldly escape (and dreamy Timothy Chalamet) in Dune: Part Two. We don’t know what we loved more: the fashion on the press tour or director Denis Villeneuve’s and cinematographer Greig Fraser’s visually stunning artistry.
From next-level CGI sandworms to exclusively using natural light to maintain the franchise’s moody feel, every scene is uniquely breathtaking. We were impressed by the scenes on planet Harkonnen, filmed with an infrared camera and exclusively in black and white. What can we say? We like what we like.
Enjoy TV with plenty of “Oh no, she didn’t!” moments? Our writer, Lauren, tipped us off to the Tina Fey-produced comedy Girls5Eva on Netflix. Now, in its third season, this little comedy show that could is finally getting the recognition and praise it deserves.
The hilarious star-studded series follows the aging members of a 1990s one-hit wonder girl group reuniting to jumpstart their stalled careers while juggling kids, spouses, and joint pain.
Fun Fact: The first season features scenes shot in our Creative Director Kristi Drago-Price’s neighborhood in Astoria. If you squint really hard, you might see her silently judging the wardrobe choices.
Hold onto your cowboy hats, folks: Beyonce’s gone country (again)-- Daddy Lessons Hive, it's your time! A follow-up to her album Renaissance, Cowboy Carter is best described as “country adjacent." Combining a traditional country sound with gospel/soul/rap elements amplified by her signature vocals, our office manager Diamond defined it best: "She’s making a statement that, like music genres, Beyonce can't be boxed in."
Five years in the making and a direct response to an event that made her “feel unwelcome" (we're looking at you, CMA's), the album boldly celebrates Beyoncé's Texan roots while exploring the often-overlooked legacy, influence, and impact of Black Americans in country music.
From heartfelt ballads like “Protector” and reimaginings of beloved classics like Dolly Parton’s “Jolene,” Cowboy Carter solidifies Queen Bey’s icon status.
Spring is a great time to examine the clutter in our business and discover what sparks joy and what doesn’t. If your website isn’t giving you the butterflies it once did, take a moment to see where you can make improvements. Is your portfolio outdated? Do you need a new brand look, like yesterday? Once you spring into action, you’ll be spark-ly again in no time.
So, Let’s Get Lit and read this throwback Letter from the Editor to rediscover what lights your fire and what is extinguishing your happiness.
PHOTO: Regan Cameron
If you want one of the best calorie splurges of your life, get your hands on the infamous and insanely delicious burger from Au Cheval. Topped with your choice of a fried egg, thick-cut bacon, or even foie gras, the “best burger in America” (according to Bon Appetit, and who are we to argue?) is worth the long wait times.
With locations in Chicago and New York, you can’t go wrong ordering anything from their extensive menu of food and drinks. Speaking of drinks, the root beer float is what dreams are made of— with soda fresh from the tap; the fizzy goodness is worth an extra hour (or two) at the gym.
Want to spread the word about an inspiring gallery show? Binging a series everyone should be watching? Launching a new program? We’re on the lookout for all things interesting and inspiring to feature in upcoming editions of The Edit.
Got an idea to keep our readers on the Edge of their seats (see what we did there?)? Tell us about it!
PHOTO: Chris Turner for Schon magazine
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