Are my images on brand? Does our message communicate clearly?
How can I attract quality leads?
Discover your brand's strengths and create digital content that connects.
CONTENT:
noun
1. A message or subject expressed through a medium such as speech, writing, or various creative material.
2. Visual art used to tell a story, portray emotions, explain ideas and connect with human beings without saying a single word.
Here's the deal...
Connecting with today’s consumer can feel more fragmented than ever, but it’s also more personal than before. By crafting a distinctive brand presence, built with powerful content (both visually and verbally), you can now establish a real and thriving relationship with your clients.
Why Content Consulting?
Brand content consulting is an updated twist on traditional branding – it’s not just new logos and business cards anymore. This is an inside-out process that distills the essence of your brand highlighting your best work and telling your brand story - in less than 3 seconds. How’s that for impactful?
Ready? Set. Go!
You’ve already taken the first step; you’re here for some professional advice, always unfiltered, now let's DO this.
Let's jump right into:
review the customer journey
discover your core values
define unique selling points
develop personas for your target clients to convert them with content
create amplifying bullets for the brand message
assess your visual content
The Deep Dive
Editor’s Edge captures your brand goals and the current state of your business, analyzes possible missteps, answers hard-hitting questions, critiques content and supplies empowering clarity to lay the blueprint of a strong brand.
And then what?
Understand your strengths and how to use them to your profit.
Identify your brand signature style and feel a confidence boost (because you’re awesome!)
Find your brand voice and how to cater to your client’s persona.
Increase quality leads to your target market.
Grow your audience engagement while creating real relationships that drive business.
Who is it for?
From experienced Type A professionals looking to rebrand their portfolios (less is more) to emerging Type B professionals wanting to establish their brand (tastemaker tips welcome), Editor’s Edge has empowered brands of all different types and stages of development.
LEFT BRAIN
To-Do List Guru
Swoons Over Spreadsheets
No Calculator Necessary
Label Maker Lover
Business Books on Bed Stand
Perfect Punctuation = Professionalism
Always On Time
"You Call That Art?!"
RIGHT BRAIN
To-Do list Doodler
Lives & Breathes Their Art
Suffers From Shiny Penny Syndrome
Organized Mess
Prefers The Movie Over The Book
Freedom = Freelance
Usually 5…OK 10 Minutes Late
“How Does This Make Me Feel?”