February 2018 Issue


Remember the first week of January? The social obligations were over, the holiday decorations came down, and we were ready to crush 2018 with a hot list of goals.But then, inevitably, something “pressing” came up, and we told ourselves, “Okay, we’ll definitely get to slaying next week.” But theeeen it got really. Freaking. Cold! The unexpected snow days kicked our motivation in the nuts like the Abominable Snow Man. Mother Nature even made it snow in the south…bless her heart (I’ve learned this is Southern code for “F*ck that bitch”). Cabin fever snuck in, so we took to social media, only to light the spark of insecurity instead of inspiration. “They’re so much better at ____ than me. Why didn’t I get invited to that? Jeez, it’s supposed to be called a humble brag!”

Now it’s February, and we’re all feeling pretty funk-ay (and not in a George Clinton-kinda way). Small business owners worry we won’t get enough inquiries, full-timers worry “the man” will never give them a raise and we all stress those New Year’s goals will become spring’s “shoulda, coulda, woulda” list. Shake (not stir) these all together, and you’ve got the perfect winter blues cocktail with a self-doubt garnish.

Cheers! The sound of winter silence can be deafening to your slay but rest assured that you’re not the only one questioning how in (or out) of love you are with your business this time of year. Take a minute to give your business a little love quiz and see how compatible it is with your goals.

I bet you’ll be swiping right soon.

PS – You wouldn’t eat processed meat out of a can right? So don’t let valuable information go to spam. Add kristi@editors-edge.com to your address book to make sure you’re getting the grade A stuff.

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