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Getaway (from work) this summer!

Summer by the pool | Editor's Edge

Counting down the days until June 21st? We feel you! 

With summer on the horizon, it’s time to put the finishing touches on that client project and get the hell outta dodge!  Looking to escape the office in pursuit of an Instagram-enviable summer without sacrificing your business, we’ve got you covered. 

Go take that vacation selfie, we’ll stick around to keep your brand nice and chilled.

While you’re away…


Collecting passport stamps, we’ll curate your Brand's Images: 

Whether it’s for an editorial submission or your website gallery, the right image in the right place at the right time can really take you places. Our Image Curation services will show clients exactly how you can make them smile!

 

Singing karaoke, we’ll fine-tune your Brand Voice

At a loss for words when writing to clients? You’ll always hit that high note with our Brand Voice Guide, a uniquely crafted guide to define your brand’s written personality and how to use it – including your Auto Responder email. 

 

Browsing magazines, we’ll be hitting publish on your custom Marketing Materials:

Custom content and clean design keeps marketing materials from looking like cheesy advertising. Our magazine style Brochures and Rate Sheets will give your brand an elevated look and on-point message to keep those pages turning.  

 

Getting that even summer tan, we’ll smooth out your Brand Style:

Nailing your signature look can be tricky; if your brand is feeling a little “mix and match” our Brand Style Guides, Mood Boards & Custom Logo Design can help you achieve that perfectly consistent glow that will last longer than the summer.

 

Sippin’ the perfect margarita, we’re available for a phone date:

If you are mixing business and pleasure this summer, keep it short and sweet with a 1C phone consultation. You’ll have answers before you hit the bottom of the guacamole. Uno mas, por favor!

 

As you head off on your summer vacation, take a quick break, contact us so you can coast right out of the office!

 

Editor’s Note: Just like putting on sunblock before hitting the pool, some creative services require a 1C toe dip before diving in to your brand work.

 

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Eye Candy in Bloom

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Eye Candy in Bloom

Eye Candy gif | Editor's Edge

As creatives, we need to reward our busy minds with fresh “eye candy” inspiration and spring is the best season to reinvigorate.

But don’t just keep snacking from the same bag of Skittles and expect it to taste differently – you’ve got to try something new! Look away from the industry you already know and head into territories unknown, you’ll be surprised at how it will satisfy your soul and feed your work.

So, step away from the iPhone, open your eyes to the real world and indulge your curiosity. Inspiration is literally blooming all around you!

The Editor’s Edge team is sweet on some Eye Candy inspiration of our own right now, read on for some food for thought! 🍭

 

Editor’s Edge Eye Candy Faves

Founder Kristi Drago-Price | Editor's Edge

Kristi Drago-Price, Founder

ABSTRACT: The Art of Design

Kristi can’t stop binge watching this informative and inspirational Netflix documentary series that dives into the varying design processes of modern day creators.

"It’s fascinating to watch other creatives tackle inspiration and production. It makes me appreciate the design process that much more!”

Erika Koop-Philbin | Office Manager | Editor's Edge

 

Erika Koop-Philbin, Office Manager

New York Botanical Gardens

Erika took a break from the concrete jungle to stop and smell the violets at the New York Botanical Gardens, indulging in some personal, instead of professional, photo time.

“The gardens are starting to bloom and with it so many ideas for spring photography too. My mind is on overdrive mapping out the perfect spots for my next shoot!”

Zaira Vallejo | Content Editor | Editor's Edge

Zaira Vallejo, Content Editor

Havana, Cuba

Zaira can’t stop dreaming of the vivid colors and beautiful people she met on her recent trip to Havana.

“Something about Havana is just pure magic. From the island’s rich history to its endless ocean breeze and the carefree attitude of locals, it’s a must- explore paradise for reinvigorating your soul.”

Amy Sims | Project Editor | Editor's Edge

Amy Sims, Project Editor

Joanna Gaines

Amy is so motivated by #ladyboss Joanna Gaines. She’s taking tips from both her incredible eye for design and her business acumen.

“Watching the Magnolia brand grow from a simple design & renovation firm to a brand with retail and media outlets has been so encouraging. It’s a prime example of what can happen when you live your brand.”

 

What’s inspiring you this season?
Share your eye candy inspiration with us
on Instagram #EEeyecandy

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QUIZ TIME: Let's Play Keep, Cut, or Contemplate!

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QUIZ TIME: Let's Play Keep, Cut, or Contemplate!

Ahh... Spring Time!

Editor's Edge: Quiz

Mother Nature’s lovely reminder that it’s time for fresh things to bloom while... not-so-fresh things bid us farewell.

It’s as true for cherry blossoms as it is for business and we’re following suit this year - spring cleaning well beyond the linen closet to refresh our brand.

If you’re also looking to invigorate your business but not sure where to start, we’ve got a quiz for that!

Figure out what you need to keep, cut & contemplate before those May flowers start to bloom.

EDITOR’S EDGE: #sharpenyourbrand

With 1.8 billion images shared daily, do your brand's visuals rise above the digital chatter? Discover your visual voice with Editor’s Edge and make your brand heard loud & clear

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Editor's Edge's Top 5 Must-Haves

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Editor's Edge's Top 5 Must-Haves

There's How Many Images Shared Daily?!

 

There’s a lot of chatter about content creation, social media curation and a visual revolution taking place (this one thankfully has nothing to do with Trump!). What does all this mean?

Visual content, in a nutshell, is any type of image or graphic used to tell a story, evoke an emotion and connect with a client - sans words.

Recent stats report there are 1.8 billion images uploaded daily…that’s a LOT of cute cat memes to go up against! Does your brand’s visual content rise above the chatter?
 

 

HERE ARE EDITOR'S EDGE'S
TOP 5 MUST-HAVES
TO RUN THE CONVERSATION:
 

1. A Distinctive Visual Brand

  • Does the viewer recognize your company in 3 seconds or less?

2. A Well-Defined Target Market

  • Have a clear vision of your ideal clients so you can market the proper visual content to them.

3. A Curated Social Media Presence

  • Choose images that are not only striking but show visual consistency within your brand.

4. A Unique Brand Voice

  • Sound relatable (yet professional), we’re all human.

5. Keep it Simple, Stupid

  • Always remember, less is more…so yeah, it’s time to trim down those photo galleries.

Want your brand to own the visual conversation? Find out how here:
Visual Content Consulting

 

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Society of Grownups: Non-Cubicle Grownup

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Society of Grownups: Non-Cubicle Grownup

photo by Hannah Cohen

photo by Hannah Cohen

"I studied photography at the Fashion Institute of Technology and the School of Visual Arts. After 13 years as the Photo Director of Conde Nast BRIDES Magazine, I left my “Devil Wears Prada” life behind to spend more time with my family and get back to my roots as a photographer.”

- Kristi Drago-Price READ MORE

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Holy Crap, Rebranding is Hard!

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Holy Crap, Rebranding is Hard!

HERE'S WHAT HAPPENED WHEN WE TOOK OUR OWN ADVICE...

In the spirit of "New Year, New You," we set a lofty goal to rebrand Editor's Edge, put ourselves in our client's shoes and felt the feels of this famously intense process.

We hunkered down, swallowed our own "honest but sweet" advice & are excited to finally share the new Editor's Edge with you!

Here’s a Cliffs Note of what we did:

 

✔️ Dumbed it Down
      Restructured Website Layout for Streamlined User Experience 

✔️ Redecorated the Dining Room
       Refreshed Imagery to portray our Visual Voice

✔️ Cleaned out the Linen Closet
        Updated our Portfolio representing our Best Work to Target our Ideal Client

✔️  Used our Words
        Edited our Website Copy to feel more “Us” 

✔️ Choose your Adventure with Editor’s Edge!
        A fun flowchart that Clearly Communicates our Process

✔️  But wait, there’s more! 
        Launched New Services, our Creative Resources

✔️ What’s the Why?
        Rediscovered why Editor’s Edge was launched (spoiler alert: curating
        our own work and brand voice was really hard & no one should have
        to go through that alone!)

 

Looking to revamp your business this year? Editor’s Edge is ready to take the next step with you. 
We’ve just opened our calendar to 2017 clients so let’s DO this!

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Engage!16

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Engage!16

Engage!16

Top 5 Visual Content Wins  for 💯 engagement!

 

Filled with lessons, relationships & jazz hand fun Engage Summits is a feast for your business soul! From the main stage to the main lobby, the visuals were on point at Engage!16. Here are EDITOR’S EDGE top picks on what won Visual Content. Take notes to #sharpenyourbrand in 2017!

We are big fans of .GIFs! They capture in three seconds exactly what you’re feeling with a dash of humor. We’re doubling down on it in 2017 as the best channel for getting your message across quickly and with impact. Like this one from Amber Harrison, used to create a bit of levity in the room during her talk. I think we can all relate here! 

From PJ pants to pillows, emojis are on everything these days! Mindy Weiss showed us how she’s breaking down communication barriers with her team, replacing words with emojis. Not only is this effective but c’mon, it’s way more fun!

Tried and true, video is still a no brainer when it comes to relaying information. Think of it as a triple threat; your audience watches, listens and more easily understands your idea. From Amanda Allen’s informational Newlywish video, to Carley Roney’s #ImWithHer Hillary video shout-out and Carla Ten Eyck's inspirational personal project and many more, each video had us hooked. 

All of the lights – and there were many! We danced with light up headphones at the silent disco, walked among Electrical Parade worthy Spanish moss trees, and gazed at the spinning “Tron” ballerinas at the gala. Like kittens on youtube, we humans are simply attracted to bright things and want to curiously interact with them. Such is the power of lights for turning a single moment into an “eye candy” experience. 

 

You don’t become Sea Island Resort by chance. This Southern gem has been charming guests for over 88 years so it’s safe to say they know a thing or two about visual appeal. Drawing on it’s long history, The Cloister has created a hauntingly beautiful atmosphere that sends chills up your spine, in the best way possible. From its loooong hallways lined with classically painted portraits to it’s “Knights of the Round Table” lobby, the whole property tells a perfectly scripted brand story.

            www.johncainphotography.com

            www.johncainphotography.com

 

Mother Nature – the original Visual Content Creator. From kicking off the Welcome Party under brilliant constellations, waking up to Technicolor rainbows, and dashing through the lightning and rain at the dessert party, Mother Nature certainly put on a show for us this year. A reminder to stop and look around us for true inspiration. 

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B&H Feature

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B&H Feature

Five Things Other Wedding Photographers Are Doing that You Aren't

Photo by Nakai Photography

Photo by Nakai Photography

“I’m not a believer in jumping on the bandwagon of what’s hot; it’s more about being true to a person’s work and their brand,” explains Kristi Drago-Price of the consultancy Editor’s Edge. A wedding photographer in her own right, Drago-Price cut her teeth in the industry during thirteen years spent as a photo department head at Condé Nast BRIDES magazine. She now works as a visual consultant for a range of wedding industry clients—photographers, planners, and other suppliers—as well as clients in editorial and commercial markets. “I like the idea of working one-on-one with clients, to share and teach, to really dig into their brands,” READ MORE

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B&H BLOG

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B&H BLOG

TIPS FOR FINDING YOUR TOP WEDDING CLIENTS

"What people should be doing is making the viewer feel. Home in on what your brand message is, find the signature images that represent that, and make your viewer feels something in three seconds or less."

-Kristi Drago-Price
READ MORE

photo by Amy Sims

photo by Amy Sims

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B&H BLOG

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B&H BLOG

HOW FIVE TOP WEDDING PHOTOGRAPHERS FIND SECOND SHOOTERS

“Enjoy the creativity instead of trying to get the main shot. Be supportive. Ask, ‘Can I get you a drink?’ Or… ‘Hey, I got you something to eat.’ You’re there to support the first photographer. It might be obvious, but for some second shooters, they don’t know how to be. Put your ego aside. You’re there to do a job!” 

—Kristi Drago Price READ MORE

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engage!14 Grand Cayman

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engage!14 Grand Cayman

To say I'm #blessed to be a speaker at the engage!14 Luxury Wedding Business Summit would be a giant understatement.  Created by Rebecca Grinnals and Kathryn Arce, engage! is like a big warm hug filled with industry friends..that has become more like a family.  Inspiration, sharing, laughing, learning, dancing, drinking...engaging with one another on a down to earth level...the only way to describe it is REDONKULOUS!

Gifts for the Good Life out did their creativity in the pre-engage care package..yes that is a USB mix tape! - Nothing makes me happier than a bed at the Ritz Carlton..seriously who needs the beach with a thread count like that?! - Beach bag-o-swag..will come in handy next summer when I'm smuggling a cooler of rum punch on to the beach

Jess Levin (aka Jess in the City) the dedicated wizard behind Carats & Cake is quite the multi-tasker - Carley Roneyco-founder of The Knot, and I share a jet-ski and a snorkel..not too nerve wracking - My two favorite princesses...Cinderella and Snow White (Rebecca and Kathryn) start the sessions talking about their balls - Amber Harrison of Wedding Paper Divas and I show off our killer jazz hands. (Jazz Hand Photo: Carla Ten Eyck)

Friends, (Industry) family and selfies everywhere!

Brian Leahy &  Amanda "Newlywish" Allen selfie - the ultimate "surf & turf" dine around - post-snorkel salty selfie - #prompose with my posse

Taking pre-session crowd photos has become a Print Media Panel tradition..I love to look at them after the fact and really see who was in the audience...all those smiling faces make me happy! (..way too many people to tag here..but you know who you are...and I heart you..)

The print media posse: Anja Winikka of The Knot, Erika Hueneke of Destination Weddings & Honeymoons, Emily Thomas of Southern Weddings Magazine, Kristi Drago-Price of Editor's Edge (aka me), Susan Moynihan of Modern Luxury Brides/South Florida & The Caribbean (and the The Honeymoonist), Angela Desveaux of WedLuxe, Jaimie Schoen of BRIDES magazine, and Shira Savada of Martha Stewart Weddings.

For this go round I gave a crash course on the different types of print media (national vs regional) and gave the dirt on ad pages before going down the line of each editor's needs and moderating Q&A from attendees ...I may have also included a joke on marathon running Anja's toenails...or lack there of... 

photos: Melissa Wolfe

My homegirl of 15 years Melanie Nashan - Beach Blanket Bingo - Weight Watchers I'm nothing with out you...

 Photos By: the fun filled Sarah Natasha

I heart photographers because we really know how to ham it up when the tables are turned... Dennis Kwan and I working hard to own the #prompose - In the middle of a handsome photographer/filmmaker sandwich with Jose Villa and Joel Serrato - A gaggle of photo geeks at The Gala captured by Rebecca Davidson - The incredibly talented Carla Ten Eyck captures my smize for her amazing portrait project

I heart photographers because we really know how to ham it up when the tables are turned...

Dennis Kwan and I working hard to own the #prompose - In the middle of a handsome photographer/filmmaker sandwich with Jose Villa and Joel Serrato - A gaggle of photo geeks at The Gala captured by Rebecca Davidson - The incredibly talented Carla Ten Eyck captures my smize for her amazing portrait project

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