Cut the Crap Out & Connect with your Client

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Cut the Crap Out & Connect with your Client

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CUT OUT THE CRAP & CONNECT WITH YOUR CLIENT

Let’s talk some real shit…there’s a lot of crappy content floating around out there!

Content creation? It’s one of those time-consuming tasks that often gets pushed further and further down the "I should do" list. But there’s hope because we’ve got a little secret to make content work for you. Make it niche, make it specific and target it to your precise client.

Let’s consider Poo~Pourri, “The World’s Best Before You Go Spray,” which has made a business out of your business. Ten years, one viral marketing campaign and a valuation of $300 million, it seems like they’ve got their shit together. All poop-puns aside (forgive us, it’s too much fun!), Poo~Pourri is taking a traditionally taboo-topic, applying hilarious branding, hyper-targeting their audience and sparking up content around poop that’s paying the bills.

How are they doing it? Let’s get some pointers from Poo~Pourri…

WARNING: Potty mouth humor below 💩 

Case Study:
Getting under the Lid with Poo-Pourri

1. Content: Video
Connection: This shit is entertaining! From their very first viral video, Girls Don’t Poop, Poo~Pourri has been showing it like it is, bringing up relatable situations that might strike a chord with familiarity. And they do it with flair! They’re not laughing at us; they’re laughing with us.
Copy That: Make your client feel like you GET them. Yes, being on camera can be intimidating but start small with Instagram Stories or Facebook Live and see how your core audience reacts. Editor’s Edge Tip: Please don’t record while sitting on the toilet!

2. Content: Imagery
Connection: Poo~Pourri brand photography is on point. Their look is consistent, their product styling is simple, yet cheeky, and their overall online and social experience is consumer-friendly.
Copy That: We are ALL about the imagery. Take a minute to re-assess your brand’s photography. Does it all flow together? Does it tell a cohesive visual story? Customers have to understand your offer in 3 seconds or less – on all your channels. Curate imagery to be uniquely your brands!

 3. Content: Instagram
Connection: Okay, if Poo-Pourri can have a good looking Instagram we don’t want to hear why yours looks like shit. They balance curated images, product photos and on-brand pull quotes (even building in client feedback – so smart!) in their feed sparking a conversation around their product without asking for a purchase every post – because people are tired of that crap.
Copy That: What is your brand all about? Consider what related topics your ideal client is interested in, show and talk about that too! You’re way more likely to create that connection and grow your followers once you establish something in common.

4. Content: Thought Pieces
Connection: Who knew there were so many content-friendly topics related to poop? Well, there kind of weren’t until Poo~Pourri made them up. Clicking into their “Throne Diaries” blog you’ll find topics like “Bathroom 2.0,” talking about bathroom trends, and “It’s Only Natural,” which goes into the science behind number 2.
Copy That: Your core audience is coming to you because you know your shit! Consider yourself a thought leader in your niche. We bet you can come up with tips, tricks and some “on-no-she didn’t” stories to entertain your crowd! Soon enough you’ll be known as the certified go-to person for your industry.

 5. Content: Voice
Connection: To say that we LOL-ed at least ten times while on Poo~Pourri’s site would be a conservative estimate. They know what they’re selling (it’s a bit awkward), and they went all in on it…to major success! Silly snippets are scattered across their site (ex. “Flush yeah!”) and social copy, making it very fun to talk poop.
Copy That: We LOVE a good brand voice, and Poo~Pourri is the shit when it comes to speaking to their core audience. Do a self-assessment on your brand, your brand’s personality and how you would literally “talk” to your client if your brand came to life. Making that conversation real and authentic is how to cut through the crappy chatter to find your core audience!

Feeling relieved?
Time to wash your hands and
GO DO EPIC SHIT!

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The Answer is YES, you ARE ready

Yes, you are ready | Editor's Edge | Newsletter

THE ANSWER IS YES, YOU ARE READY.

Ever heard of Stephanie Germanotta? Maybe.
Ever heard of Lady Gaga? Definitely!

Guess what…they are one and the same. Lady Gaga’s wild success story is not just the result of her incredible song and dance talent, but also a tale of branding. She leveraged her character from the stage to social media (and many channels in between) to create a feeling and a bond with her community that can’t be recreated.

THAT is the power of a “brand.”

So, what do we mean; what is a brand? Let’s start with what it’s not – just a logo and website. A brand is the distilled essence of your company. Anything from your brand voice, to cohesive visuals and a clear understanding of your ideal client comes together to form your unique offering. 

Example: if you’re a photographer, what’s your artistic strength; a wedding planner, how do you visually showcase your skill set; a floral designer, who exactly is your clientele?

You may feel lost and kind of nervous…"Is my business ready to become a brand? Am I ready to take that leap?”  We’re here to help with…

7 Signs to Know You're Ready to
Take it to the Next Level

1. YOU’VE BEEN HUSTLING FOR 5-10 YEARS
This ain’t your first rodeo, you have seen some sh*t. And from that you’ve made changes, established some processes and have a general workflow in place (even if that means color-coded post-its on your desk).  

2. YOUR BUSINESS IS PLATEAUING
At the beginning it was ups and downs, then there was the growth stage (which was the best!) and now it’s still all good but it’s also all the same. If you’re feeling a little bored, it’s a good sign it’s time to light the fire.

3. YOU L-O-V-E YOUR CLIENTS
And you want to spend more time with them (read: sell clients more services.) And honestly, they keep asking you to do more stuff for them anyway so why not make it a win-win situation?

4. YOU’RE O-V-E-R YOUR CLIENTS
It’s been a blast (or, maybe not) and you’re grateful...but you’re ready to find new clients. Like the kind that recognize your amazing talents and make you feel good.

5. YOU'RE READY TO MAKE BANK
It’s not all about the money but you did some math and in this case, it’s about the money. In actuality its all about your perceived worth with potential clients and that’s about to change $$

6. YOU'RE READY TO WORK “ON” YOUR BUSINESS NOT JUST “IN” YOUR BUSINESS
You’re the boss/the brains/the creative and you’re finally at a place where you can really embrace that. Your team is awesome, your systems flow (mostly) and now you can take a step back, look at the bigger picture and do the top-level dreaming & decision–making to get there. 

7. YOU ARE SICK OF BEING UNDERCUT BY THE UP & COMERS
It’s bullshit. You’re wiser, better and not going anywhere. You’ve got a killer business (proven), established clout (people KNOW and LIKE you) and you’re in it to win it. It’s time to take it to the EDGE!

Scored high on the list and
considering crossing over?

Get in touch

NERD ALERTS: 
Get pumped by real-life stories from the world’s greatest entrepreneurs with NPR's “How I Built This.” It’s a guaranteed inspired listen every damn time.

Need a laugh? Check out 19 year old, soon to be, Lady Gaga’s first photo shoot in her parents Upper East Side apartment….and you thought your first headshots were bad?!

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School is in Session, Bitches!

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SCHEDULE SET✔ PENCIL SHARP✔ LUNCH PACKED✔

School is back in session, Bitches! 

As the kids finally head to class ready to kick off the school year*, we’re getting our asses in gear for the new semester too. With every subject under the sun to deal with – they call it Algebra, we call it Bookkeeping – we’re setting ourselves up for success this fall season! 

*NYC doesn’t go back till after labor day! 

Check out
EDITOR’S EDGE’S
top 5 hacks for nailing an A+ this fall!

1. PLANOLY
Trying to get your social life in check this year? Here’s our little secret for managing your Instagram with ease. Planoly lets you layout and schedule your posts in advance so that you never have to worry about having the right image at the right time! 

2. SANEBOX
Get your assigned reading in order and get rid of the rest. Sanebox works to filter out unimportant emails so you can see what’s actually worth your reply. Stop getting distracted by the latest sale promo and finally reach that Inbox: Zero goal.

3. ACUITY SCHEDULING
If you’re trying to meet up with clients (and friends), let Acuity Scheduling do the hard work. Set your schedule and let others coordinate with a time that works for you – no more back & forth with clients dictating your day! 

4. DROPBOX PAPER
For the to-do list enthusiast, Dropbox Paper will make sure you and your team are (literally) on the same page! Outline & assign tasks (with deadlines!) and keep tabs on who’s doing what – you’ll feel SO satisfied as you check off every little box. 

5. PHOTO MECHANIC
Whether you signed up for photography class or not, this handy tool is a game-changer for all creative business owners. From viewing to culling, Photo Mechanic gets your images in order fast! Just think about how much time you’ll save curating your spankin’ fresh website. 

EXTRA CREDIT:
FREE BATCH TASKING & 
CLASS SCHEDULE
TEMPLATE 

We created a handy tool to make sure every day is planned to Cher Horowitz perfection!

Think scheduling and batch-tasking for the most effective work day yet.

Click to review the course roster, create your own weekly class schedule

and take charge of the fall semester before the bell rings! 

 

...you’ll never be stuck in homeroom hell again.

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F*ck Flattery

F*ck Flattery | Editor's Edge

IMITATION IS THE HIGHEST FORM OF FLATTERY.

We’ve all heard it, we all know it…but that doesn’t make it any less annoying. When it comes to flattery, there’s a fine line between love and hate. Sometimes, we blush when our work is imitated. It legitimizes us, validates our creative ideas and propels us forward. “You like me? You really like me!” Other times, we are mother-effing pissed. We think, “B*tch stole my look and no one will know that it was my idea first!” It’s tough to keep things to yourself these days with everything so accessible at the swipe of an iPhone. 

Instead of agonizing over what seems inevitable, think of it as healthy business competition. Just imagine, without Coke there would be no Pepsi, without McDonalds’s no Burger King, without…Backstreet Boys, no *Nsync! Find your idea, bring it to life and share that idea. When it’s been copied, be flattered, enjoy a brief eye roll, and recognize that it’s time to move on to your next big idea!

With every flattering incident, you will be forced to
reflect, reinvent and revive your brand.


There will always be those who want to "flatter" you, and soon you’ll realize that they’re the reason you keep going and working and succeeding.

You are their inspiration and they are your

number #1 motivation. 

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Tips for Achieving Summer Work/Life Balance

Work/Life Balance (noun):

 

1. The idea that one can have a fun-filled summer and also get work done without sacrificing one for the other.

2. A mythical concept humans are trying to prove exists.
(see also: balancing act)

 

If work/life balance exists, where can we find it?
We’re hoping to crack that mystery this summer so we don’t spend the whole season in a FOMO-induced sadness. 

There has to be a way to squeeze in a client lunch date, rosé all day, post some witty Instagram captions, road trip with the family and catch a mother-effing spa day without losing our minds, right…right?
 We think yes!

But we know you solo-entrepreneurs out there...you don’t hit that out of office without feeling a little (or a lot) guilty. 
 

Repeat after us, “I deserve a vacation,”…say it out loud until you believe it. 

Okay fine, you might still check your phone from the pool but we know you can sneak in an oyster happy hour while keeping the hustle alive this summer. How? It’s all about setting yourself up for success; think proactively by creating an action plan and sticking to deadlines. 

If going at it alone is stressing your summer vibe, let us help you get back to zen. 

Staying inspired and hitting goals is kind of our thang and with some Creative Coaching we can collaborate to make it yours too! 

Just imagine, with a little no nonsense nudging from Editor’s Edge, you’ll be sure to catch that 8 AM yoga class and "nama-stay" on track with your to-do list too. 
 

We call that summer/life balance!

Hang on a sec, before heading off on that well deserved summer vacation, contact us so you can chill out guilt free!

Editor’s Note: Just like putting on sunblock before hitting the pool, some creative services require a 1C toe dip before diving in to your brand work.

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Skip Town (And Work) This Summer!

Summer by the pool | Editor's Edge

Counting down the days until June 21st? We feel you! 

With summer on the horizon, it’s time to put the finishing touches on that client project and get the hell outta dodge!  Looking to escape the office in pursuit of an Instagram-enviable summer without sacrificing your business, we’ve got you covered. 

Go take that vacation selfie, we’ll stick around to keep your brand nice and chilled.

While you’re away…


Collecting passport stamps, we’ll curate your Brand's Images: 

Whether it’s for an editorial submission or your website gallery, the right image in the right place at the right time can really take you places. Our Image Curation services will show clients exactly how you can make them smile!

 

Singing karaoke, we’ll fine-tune your Brand Voice

At a loss for words when writing to clients? You’ll always hit that high note with our Brand Voice Guide, a uniquely crafted guide to define your brand’s written personality and how to use it – including your Auto Responder email. 

 

Browsing magazines, we’ll be hitting publish on your custom Marketing Materials:

Custom content and clean design keeps marketing materials from looking like cheesy advertising. Our magazine style Brochures and Rate Sheets will give your brand an elevated look and on-point message to keep those pages turning.  

 

Getting that even summer tan, we’ll smooth out your Brand Style:

Nailing your signature look can be tricky; if your brand is feeling a little “mix and match” our Brand Style Guides, Mood Boards & Custom Logo Design can help you achieve that perfectly consistent glow that will last longer than the summer.

 

Sippin’ the perfect margarita, we’re available for a phone date:

If you are mixing business and pleasure this summer, keep it short and sweet with a 1C phone consultation. You’ll have answers before you hit the bottom of the guacamole. Uno mas, por favor!

 

As you head off on your summer vacation, take a quick break, contact us so you can coast right out of the office!

 

Editor’s Note: Just like putting on sunblock before hitting the pool, some creative services require a 1C toe dip before diving in to your brand work.

 

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Eye Candy in Bloom

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Eye Candy in Bloom

Eye Candy gif | Editor's Edge

As creatives, we need to reward our busy minds with fresh “eye candy” inspiration and spring is the best season to reinvigorate.

But don’t just keep snacking from the same bag of Skittles and expect it to taste differently – you’ve got to try something new! Look away from the industry you already know and head into territories unknown, you’ll be surprised at how it will satisfy your soul and feed your work.

So, step away from the iPhone, open your eyes to the real world and indulge your curiosity. Inspiration is literally blooming all around you!

The Editor’s Edge team is sweet on some Eye Candy inspiration of our own right now, read on for some food for thought! 🍭

 

Editor’s Edge Eye Candy Faves

Founder Kristi Drago-Price | Editor's Edge

Kristi Drago-Price, Founder

ABSTRACT: The Art of Design

Kristi can’t stop binge watching this informative and inspirational Netflix documentary series that dives into the varying design processes of modern day creators.

"It’s fascinating to watch other creatives tackle inspiration and production. It makes me appreciate the design process that much more!”

Erika Koop-Philbin | Office Manager | Editor's Edge

 

Erika Koop-Philbin, Office Manager

New York Botanical Gardens

Erika took a break from the concrete jungle to stop and smell the violets at the New York Botanical Gardens, indulging in some personal, instead of professional, photo time.

“The gardens are starting to bloom and with it so many ideas for spring photography too. My mind is on overdrive mapping out the perfect spots for my next shoot!”

Zaira Vallejo | Content Editor | Editor's Edge

Zaira Vallejo, Content Editor

Havana, Cuba

Zaira can’t stop dreaming of the vivid colors and beautiful people she met on her recent trip to Havana.

“Something about Havana is just pure magic. From the island’s rich history to its endless ocean breeze and the carefree attitude of locals, it’s a must- explore paradise for reinvigorating your soul.”

Amy Sims | Project Editor | Editor's Edge

Amy Sims, Project Editor

Joanna Gaines

Amy is so motivated by #ladyboss Joanna Gaines. She’s taking tips from both her incredible eye for design and her business acumen.

“Watching the Magnolia brand grow from a simple design & renovation firm to a brand with retail and media outlets has been so encouraging. It’s a prime example of what can happen when you live your brand.”

 

What’s inspiring you this season?
Share your eye candy inspiration with us
on Instagram #EEeyecandy

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QUIZ TIME: Let's Play Keep, Cut, or Contemplate!

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QUIZ TIME: Let's Play Keep, Cut, or Contemplate!

Ahh... Spring Time!

Editor's Edge: Quiz

Mother Nature’s lovely reminder that it’s time for fresh things to bloom while... not-so-fresh things bid us farewell.

It’s as true for cherry blossoms as it is for business and we’re following suit this year - spring cleaning well beyond the linen closet to refresh our brand.

If you’re also looking to invigorate your business but not sure where to start, we’ve got a quiz for that!

Figure out what you need to keep, cut & contemplate before those May flowers start to bloom.

EDITOR’S EDGE: #sharpenyourbrand

With 1.8 billion images shared daily, do your brand's visuals rise above the digital chatter? Discover your visual voice with Editor’s Edge and make your brand heard loud & clear

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Editor's Edge's Top 5 Must-Haves

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Editor's Edge's Top 5 Must-Haves

There's How Many Images Shared Daily?!

 

There’s a lot of chatter about content creation, social media curation and a visual revolution taking place (this one thankfully has nothing to do with Trump!). What does all this mean?

Visual content, in a nutshell, is any type of image or graphic used to tell a story, evoke an emotion and connect with a client - sans words.

Recent stats report there are 1.8 billion images uploaded daily…that’s a LOT of cute cat memes to go up against! Does your brand’s visual content rise above the chatter?
 

 

HERE ARE EDITOR'S EDGE'S
TOP 5 MUST-HAVES
TO RUN THE CONVERSATION:
 

1. A Distinctive Visual Brand

  • Does the viewer recognize your company in 3 seconds or less?

2. A Well-Defined Target Market

  • Have a clear vision of your ideal clients so you can market the proper visual content to them.

3. A Curated Social Media Presence

  • Choose images that are not only striking but show visual consistency within your brand.

4. A Unique Brand Voice

  • Sound relatable (yet professional), we’re all human.

5. Keep it Simple, Stupid

  • Always remember, less is more…so yeah, it’s time to trim down those photo galleries.

Want your brand to own the visual conversation? Find out how here:
Visual Content Consulting

 

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Society of Grownups: Non-Cubicle Grownup

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Society of Grownups: Non-Cubicle Grownup

photo by Hannah Cohen

photo by Hannah Cohen

"I studied photography at the Fashion Institute of Technology and the School of Visual Arts. After 13 years as the Photo Director of Conde Nast BRIDES Magazine, I left my “Devil Wears Prada” life behind to spend more time with my family and get back to my roots as a photographer.”

- Kristi Drago-Price READ MORE

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Holy Crap, Rebranding is Hard!

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Holy Crap, Rebranding is Hard!

HERE'S WHAT HAPPENED WHEN WE TOOK OUR OWN ADVICE...

In the spirit of "New Year, New You," we set a lofty goal to rebrand Editor's Edge, put ourselves in our client's shoes and felt the feels of this famously intense process.

We hunkered down, swallowed our own "honest but sweet" advice & are excited to finally share the new Editor's Edge with you!

Here’s a Cliffs Note of what we did:

 

✔️ Dumbed it Down
      Restructured Website Layout for Streamlined User Experience 

✔️ Redecorated the Dining Room
       Refreshed Imagery to portray our Visual Voice

✔️ Cleaned out the Linen Closet
        Updated our Portfolio representing our Best Work to Target our Ideal Client

✔️  Used our Words
        Edited our Website Copy to feel more “Us” 

✔️ Choose your Adventure with Editor’s Edge!
        A fun flowchart that Clearly Communicates our Process

✔️  But wait, there’s more! 
        Launched New Services, our Creative Resources

✔️ What’s the Why?
        Rediscovered why Editor’s Edge was launched (spoiler alert: curating
        our own work and brand voice was really hard & no one should have
        to go through that alone!)

 

Looking to revamp your business this year? Editor’s Edge is ready to take the next step with you. 
We’ve just opened our calendar to 2017 clients so let’s DO this!

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Engage!16

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Engage!16

Engage!16

Top 5 Visual Content Wins  for 💯 engagement!

 

Filled with lessons, relationships & jazz hand fun Engage Summits is a feast for your business soul! From the main stage to the main lobby, the visuals were on point at Engage!16. Here are EDITOR’S EDGE top picks on what won Visual Content. Take notes to #sharpenyourbrand in 2017!

We are big fans of .GIFs! They capture in three seconds exactly what you’re feeling with a dash of humor. We’re doubling down on it in 2017 as the best channel for getting your message across quickly and with impact. Like this one from Amber Harrison, used to create a bit of levity in the room during her talk. I think we can all relate here! 

From PJ pants to pillows, emojis are on everything these days! Mindy Weiss showed us how she’s breaking down communication barriers with her team, replacing words with emojis. Not only is this effective but c’mon, it’s way more fun!

Tried and true, video is still a no brainer when it comes to relaying information. Think of it as a triple threat; your audience watches, listens and more easily understands your idea. From Amanda Allen’s informational Newlywish video, to Carley Roney’s #ImWithHer Hillary video shout-out and Carla Ten Eyck's inspirational personal project and many more, each video had us hooked. 

All of the lights – and there were many! We danced with light up headphones at the silent disco, walked among Electrical Parade worthy Spanish moss trees, and gazed at the spinning “Tron” ballerinas at the gala. Like kittens on youtube, we humans are simply attracted to bright things and want to curiously interact with them. Such is the power of lights for turning a single moment into an “eye candy” experience. 

 

You don’t become Sea Island Resort by chance. This Southern gem has been charming guests for over 88 years so it’s safe to say they know a thing or two about visual appeal. Drawing on it’s long history, The Cloister has created a hauntingly beautiful atmosphere that sends chills up your spine, in the best way possible. From its loooong hallways lined with classically painted portraits to it’s “Knights of the Round Table” lobby, the whole property tells a perfectly scripted brand story.

            www.johncainphotography.com

            www.johncainphotography.com

 

Mother Nature – the original Visual Content Creator. From kicking off the Welcome Party under brilliant constellations, waking up to Technicolor rainbows, and dashing through the lightning and rain at the dessert party, Mother Nature certainly put on a show for us this year. A reminder to stop and look around us for true inspiration. 

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B&H Feature

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B&H Feature

Five Things Other Wedding Photographers Are Doing that You Aren't

Photo by Nakai Photography

Photo by Nakai Photography

“I’m not a believer in jumping on the bandwagon of what’s hot; it’s more about being true to a person’s work and their brand,” explains Kristi Drago-Price of the consultancy Editor’s Edge. A wedding photographer in her own right, Drago-Price cut her teeth in the industry during thirteen years spent as a photo department head at Condé Nast BRIDES magazine. She now works as a visual consultant for a range of wedding industry clients—photographers, planners, and other suppliers—as well as clients in editorial and commercial markets. “I like the idea of working one-on-one with clients, to share and teach, to really dig into their brands,” READ MORE

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B&H BLOG

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B&H BLOG

TIPS FOR FINDING YOUR TOP WEDDING CLIENTS

"What people should be doing is making the viewer feel. Home in on what your brand message is, find the signature images that represent that, and make your viewer feels something in three seconds or less."

-Kristi Drago-Price
READ MORE

photo by Amy Sims

photo by Amy Sims

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B&H BLOG

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B&H BLOG

HOW FIVE TOP WEDDING PHOTOGRAPHERS FIND SECOND SHOOTERS

“Enjoy the creativity instead of trying to get the main shot. Be supportive. Ask, ‘Can I get you a drink?’ Or… ‘Hey, I got you something to eat.’ You’re there to support the first photographer. It might be obvious, but for some second shooters, they don’t know how to be. Put your ego aside. You’re there to do a job!” 

—Kristi Drago Price READ MORE

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